Burberry Goes Fresh Off The Runway with September 17 Collection

Burberry’s effort in revolutionising fashion retailing is certainly what most fashionistas have been waiting for. 

Gone is the pain of waiting for the arrival of the collection in stores (usually six months after the seasonal presentation) and envying those lucky celebrities who are wearing the pieces on red carpets ahead of you. 

In is what we can call fresh fashion – the ability to purchase your favourite looks of the season, just hours after its runway debut.

Last September, fashionistas flocked in London to view Burberry September 2017 ready-to-wear and accessories collection for men and women.

Held within the Old Sessions House in Clerkenwell, a two-storey magnificent old courthouse, the show was attended by a coterie of fashion who’s who such as supermodels Cara Delevigne, Kaia Gerber, Jourdan Dunn, Naomi Campbell, Kate Moss, celebrity Lennon Gallagher, Kris Wu, Stormzy, Koharu Sugawara and renowned fashion photographer Jüergen Teller to name a few. 

Within the expanse of the almost 250-year old building, guests were treated to a collection that is quintessentially British in spirit yet imbued with cosmopolitan silhouettes

Void of graphic prints and frivolous detailing as compared to the previous seasonal collections, though albeit the looks are bit pared down, Creative Director Christopher Bailey has remained faithful to the revered codes of the house. 

The silhouettes are relaxed and made to reflect the archetypal mood of British life as they transition from autumn to winter. Working palette consisting winter sorbet shades of pink, green and blue are mingled with black, camel, red and navy and clashed with diverse textures.

On the other hand, lending a strong air of its thoroughbred British heritage is the liberal application of British fabrics such as tartan and vintage check wool, Aran, Fair Isle and Argyle knits on pieces such as sweaters, jumpers and cardigans with rainproof overcoats in various hem lengths in plastic.

A touch of tailored elegance is present in full length tailored coats – single and double – and equestrienne-influenced herringbone cotton riding shirt with detachable tie-neck and pin. Giving winter dressing a touch of collegiate fun is the wool ceremonial coat with shearling detailing. 

The coat is also transformed into skirts with different permutations – shearling rimmed wool, regalia detailed wool and just wool. Tulle provides the base for dresses and richly embroidered in floral motifs and lined with silk. 

Likewise, Chantilly lace provides sensual, semi-lingerie feel to slip dresses with fluid A-line shape. To warm those dainty feet, indulge in the warmth of knitted wool and cotton socks, paired with either tartan sandals with cone heels and loafers with kiltie fringing.

For men, knitwear dominates the collection. Fair Isle wool in vivid colours are fashioned into cropped tank tops and paired over cashmere wool mouliné patchwork sweater or riding shirt in herringbone cotton with tie-neck. 

Trousers range from equestrian-esque riding trousers to cropped chinos and wide-legged. Burberry’s signature vintage check is present in almost all looks such as riding shirts, trousers, Harrington jacket, and car coats. 

Kiltie fringed leather loafers in arresting colours and riveted leather clog boots lend clashing appeal between high street and high fashion, modern and traditional.

Adding some punch to the entire look is the Giant reversible toat in tartan and The Satchel in leather and exotic hides. Inspired by the British gardens, the oversized crystal-chandelier brooches grace both men and women’s collection whilst earrings adds high drama and inevitable fashion statement to the overall looks.

Burberry September 2017 ready-to-wear and accessories collection for men and women are available now at all Burberry stores, selected mixed-brand retailers and leading department stores worldwide.

*Photos courtesy of Burberry

Burberry -  Lot.2.16.00 & 3.18.00, Level 2 & 3, Couture Pavilion, 168 Jalan Bukit Bintang, 55100 Kuala Lumpur; Lot G222, 14, Lingkaran Syed Putra, Mid Valley City, 59200 Kuala Lumpur.