"All I Wanted Was a Car!" ― Miu Miu Croisiére 2018

What a girl wants? A new cropped fur jacket for winter? A new handbag to show off at her office’s Christmas party? Or a new man in life? Well, pop that question to the Miu Miu girl and her answer is simple: “All I wanted was a car!”

Always breaking the ground with new, inspiring advertising campaign, Miu Miu’s Croisiére (Cruise) 2018 collection campaign is taking its inspiration from the car culture. Staged on the racetrack at the Autodrome de Limas-Monthéry in France and shot by renowned fashion photographer Alasdair McLellan, the concept of the campaign coincides with this year’s Miu Miu Club location, which took place at the Parisian seat of the Automobile Club de France.

Sporting jumpsuits and jackets from the Croisiére 2018 collection, “Maleficent” actress and emerging style icon Elle Fanning was joined by the likes of top models Anna Ewers, Doutzen Kroes and Joan Smalls as well as newcomers Kesewa Aboah, Lily Nova and Slick Woods.

In the shots, the clothing and the accessories shimmer among the speeding racers that circle the girl like an embrace. The practicality of a driver’s uniform, designed with the élan of racing in mind, is elaborated with sponsors’ patches and checked flags. 

The application of automotive detailing and the gleaming sheen of automotive lacquer brings out the overall sensuality of the collection.

As the atmosphere brimmed with adrenaline rush, speed and the raspy flow of ignited engines, the Miu Miu girls indulged in the thrilling environment with veritable yet innovative and luscious design. Renowned stylist Katie Grand worked her magic on Fanning and the models, transforming them into “racetrack chicks”. Moreover, the girls even soaked in the pleasure of joy riding in the racing cars with the racers across the track.

For the Croisiére collection, multi-coloured floral prints flourishes freely on ready-to-wear pieces punched with bright, saturated colours and superb crisscross of feminine and masculine silhouettes. 

Rhinestone are liberally splashed on dresses, collars and shoes of plain coloured milieus, creating a stunning contrast to the looks. 

Complementing the ready-to-wear and footwear is a new line of metalassé bags, sunglasses inspired by the racing goggles and a jewellery collection that includes the covetable “m” earrings. 

In a way, these Miu Miu must haves of the season are the essential “tools” that you need to ignite your own construal of drag race!   

Miu Miu Croisiére 2018 ready-to-wear and accessories collection is available now at all Miu Miu stores, selected leading department stores and mixed label stores across the globe.

*Photos courtesy of Miu Miu

Miu Miu – Lot 2.13.00 & 3.15.00, Level 2 & 3, Pavilion Kuala Lumpur, 168 Jalan Bukit Bintang, 55100 Kuala Lumpur