For centuries, South Africa has captivated travellers from around the world with its arid savannahs; bona fide wilderness teemed with abundance of wild, exotic creatures that serve as the basis of adventure-filled anecdotes woven by iconic writers, photographers and artists.
According to Lindbergh, both Elson and Campbell in this story are “two young women travelling in a very personal, but not necessarily narrative way.”
Apart from the bags, the travellers were also accompanied by the presence of magnificent creatures that are the “co-stars” of the campaign.
Case in point: In one shot, Karen Elson was seen feeding a giraffe while sitting on the roof of the safari jeep. In another inspiring shot, two adult leopards joined Edie Campbell for afternoon tea.
Very much favoured by the photographer himself, the natural lighting feature subsequently became the star of the ad campaign itself, rather than the models, the collection or even the storied landscape.