Sunday, 1 February 2015

Beauty Boosters: 5 Investment-Worthy Beauty Serums to Buy!

These days, serums are becoming the ‘in’ thing for beauty connoisseurs to have on their dressing tables.  

Furthermore, as serums are attaining greater attention compared to creams, does that mean creams — night, day, repair, etc. — are losing their appeal and soon, set to be something of a past? 

According to WebMD.com, the differences lie in the ingredients: Creams are composed of airtight, moisturising ingredients such as mineral oil that lubricates and keeps water from evaporating off the skin whereas serums is au contraire

It does not contain mineral oil and fewer lubricating or thickening agents such as oils extracted from seeds or nuts. Moreover, most serums are water based, hence making it appropriate for people with oily or combination skin condition. Add in its non-greasy finishing and the weightless feel, it is not surprising why a lot of people are turning their attention to serums these days. 

If you were shopping for serums and wondering what should you get, here are five must-have serums with proven track records and worth every Ringgit that you spend: 

Dior Capture Totale Le Sérum 
Price: Unavailable 

A new breakthrough product from the laboratories of Dior, Dior Capture Totale Le Sérum is the first total youth skincare that provides instant, deep and intensive re-plumping action. 

Harnessing the goodness of Longoza fruit, a plant that is native to the African island of Madagascar, the serum works by penetrating into the layers of the skin, reaching deep into the heart of the skin cell. 

By improving the cellular synchronization of the cells, the serum enables the skin cells to have their activities optimally coordinated. The result is harmonious natural plump and youthful contours to the face.      

Dior Capture Totale Le Sérum is available now at all Dior Beauty counters nationwide.

Chanel Hydra Beauty Micro Sérum
Price: Unavailable 

Born from the science of manipulating fluids on a microscopic scale, known as Microfluidics, Chanel Hydra Beauty Micro Sérum amalgamates the freshness and lightness of water with the comfort of an emulsion. 

Containing active ingredients harvested from camellia — Coco Chanel’s favourite flower — juxtaposed with powerful antioxidants derived from the Blue Ginger PFA, the serum hydrates and plumps the skin with significant bounce. 

Moreover, it also protects the skin from harmful free radicals and purveys youthful glow, all within a month of usage.

Chanel Hydra Beauty Micro Sérum is available now at all Chanel Beauty counters and its standalone beauty boutique at 1Utama Shopping Centre, Petaling Jaya. 
    
La Mer The Regenerating Serum
Price: Unavailable 

If there was one bona fide miracle that Hollywood’s most powerful couple Brad Pitt and Angelina Jolie would firmly believe in, that would be the miraculous touch of La Mer. 

Concocted using the iconic Miracle Broth, the serum accelerates the skin’s natural renewal process to diminish lines and wrinkles. Furthermore, its potency is further amplified by the potency of the Regenerating Ferment, a bio ferment engineered with plant stem cells and Marine Peptide Ferment, which help the skin to trigger its natural production of collagen, elastin and other “youth proteins”. 

The result is a revitalised and healthier skin with diminished appearance of lines, wrinkles and pores. Use it on daily basis with other La Mer products such as the iconic Creme de La Mer to attain maximum result. 

La Mer The Regenerating Serum is available now at all La Mer counters.


Shiseido Ultimune Power Infusing Concentrate 
Price: RM255.00 (30 ml); RM355.00 (50 ml)

A result of a twenty-year research by Shiseido, Ultimune is concocted using herbs with high medicinal values such as Gingko Biloba leaf extract for its anti-oxidant prowess and Perilla and wild Thyme for the strong anti-bacterial properties. 

Boosting up the immunity of your skin, the serum also underwent up to 400 trials of perfection to achieve its rich, condensed texture. The fine balance of ingredients within the serum supports the function of weakened Langerhans cells, due to several stressors such as pollution and aging process. 

Within four weeks of use, one could achieve tremendous results such as improved firmness and resilience on the skin; ultimate smoothness and suppleness; less visible wrinkles and most importantly, a renewed strength and glow. 

Shiseido Ultimune Power Infusing Concentrate is available now at all Shiseido counters.   

Clinique Smart Custom Repair Serum 
Price: RM 255.00 (30 ml); RM 350.00 (50 ml)

A groundbreaking innovation spanning five years by Clinique, the Smart Custom Repair Serum delivers targeted repair that visibly addresses the skin’s changing needs. 

The secret to its efficacy lies in the cocktail of calming ingredients. These ingredients such as the super charged red algae, licorice extract and caffeine are mingled together to repair targeted areas of the skin. 

Suitable for all skin types and genders, the Clinique Smart Custom Repair Serum harnesses the goodness of 37 patents to provide precision repair technology to repair the damages that are visible to the naked eyes and those that you cannot see. Be it the premature appearance of fine lines and wrinkles, dark spots or acne scars, one could immediately feel the difference as fast as the first three days of application! 

 Clinique Smart Custom Repair Serum is available now at all Clinique counters, standalone stores and online at www.clinique.com.my 

*Photos courtesy of Dior, Chanel, La Mer, Shiseido and Clinique. 

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