Tuesday, 9 December 2014

NARS Celebrates 20th Anniversary and Holiday Collection 2014 in Japan with a Pop-Up Store


20 years ago, a makeup artist by the name of François Nars began his journey into the realm of beauty with 12 shades of lipsticks.

Christening his brand using his surname, NARS cosmetic began to evolve from just shades for the pouts to a full-fledged beauty brand that counts superstars such as Madonna and supermodel Naomi Campbell as its fans.

Not only that, his foray into beauty also made him a top-notch makeup artist sought after by fashion designers for runway makeup during the fashion weeks!

Ask any die-hard beauty connoisseurs if they were familiar with the oh-so-controversial names such as “Orgasm”, “Deep Throat”, “Striptease” and “Sex Machine”, rest assured they will immediate tell you that those names are rightly belonged to none other than NARS cult products.

So cultish, I had once heard from the mouth of an anonymous fashionista that she refuses to step out of her room without applying the Schiap semi matte lipstick (Schiap stands for Schiaparelli and the shade itself is none other than the shocking Schiaparelli pink). 
  
To celebrate the 20th anniversary of the brand, NARS Cosmetic in Japan has organised a pop-up store, just in time for the holiday season shopping. 

Located at the R-Studio of the ever chic Omotesando shopping district, the NARS pop-up store featured NARS Holiday Collection for 2014 that is extravagantly brimming with seductive hues as well as limited edition palettes that are quirkily named such as Adriatic, Canberra (after the capital of Australia), Barents Sea, Algonquin, Corsica and Almeria, just to name a few.

Fans of the brand gathered at the store front early in the morning and made their way into the store to preview and to purchase the collections on sale. 

However, pumping more joy into the special occasion was the presence of the founder of the brand himself, François Nars. Flying into the Land of the Rising Sun from New York, Nars was there for a meet-and-greet event where fans had the opportunity to have their NARS products signature by the beauty maestro. 

A party was also thrown in his honour by NARS Cosmetics and was attended by Japanese celebrities and Tokyo’s crème de la crème. NARS Holiday Collection 2014 is available now at all NARS Cosmetics outlets and counters worldwide.




*Photos courtesy of NARS Cosmetics


NARS Cosmetics - Lot No. : 3.06.01, Level 3, Pavilion KL, 168 Jalan Bukit Bintang, 55100 Kuala Lumpur.

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