Wednesday, 17 December 2014

30 Things You Want for Christmas ... Adidas Originals by Rita Ora Collection

You’ve seen her everywhere – on the TV, on ad campaigns and also in the upcoming silver screen adaptation of the bestselling 50 Shades of Grey novel series, as Mia, Christian Grey’s sister. 

She even came to our fair shores moons ago for a live show. To cut the story short, Rita Ora is the new pop culture’s tour de force.

Recently, the blonde beauty who is ascending the music charts everywhere with Black Widow featuring Iggy Azalea is marking a new milestone in the fashion world. 

Together with Adidas, Rita channelled her fearless take on fashion by collaborating with Adidas and the result is a stunning Adidas Originals collection by Rita Ora.

What is Adidas Originals?
Adidas Originals is a collection of heritage pieces ranging from shoes to bags and other accessories. Originally, all Adidas products bear the iconic trefoil logo until a decision was made by the company in 1997 where only on pieces deemed as heritage such as the emblematic sports jackets and sneakers.

Why Rita Ora was chosen to design a collection under the Originals banner?
The most obvious reason why Ms Ora was chosen as the new collaborator for Originals is her boldness. Apart from her beauty – that bright red lipstick and blonde hair – Ora’s head turning musical collaboration such as the one she embarked with Iggy Azalea has enabled her to carve a pedestal for her energy and original spirit.

How does the collaboration come about?
Well, besides being a fearless fashionista, Rita said that the collaboration came about through mutual love and appreciation. In fact, Rita herself is a fan of Adidas Originals!

“[I] respect what they stand for in their fearlessness and originality. I worked very closely with Adidas Originals to put a personal touch in every piece with connections to my music, my career and my life. I’m really proud of the collection and beyond excited for my fans to get their hands on it!”

What are the must-have pieces from the Adidas Originals collection by Ora that I must get?
If you’re in the mood for something floral yet tough and street, the Rose and Spray collection will be what you need. 

For those who are looking for something simple yet bursting with colours, go for the Pastel and Colour block collection where shoes are doused in rainbow hues and neon hues are the order du jour. Last but not least is the ghetto-esque Black collection that might have been inspired by the styles of the late Aaliyah.

Where and when can I get my hands on them?
The Adidas Originals by Rita Ora collections are available now at all Adidas Originals concept stores worldwide.

*Photos courtesy of Adidas Originals

To locate your nearest Adidas Originals stores, log on to www.adidas.com.my

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