Monday, 10 November 2014

Unveil Your Own Great Skin with Clinique Sonic System Purifying Cleansing Brush

Would you believe if I say that ageing can disappear with just a brush sweep away? Sounds absolutely absurd, right? 

Perhaps, there are some of you who might say we need more than a miracle to make that happen.

At this age where technology sprouts like mushrooms after heavy downpour, brushing off the old age from your facial skin is definitely possible. Provided, it is part of your daily beauty regimen. 

In line with its quest to help both men and women in creating great skin – a popular catchphrase that led to its foundation since the last 46 years – Clinique has recently launched its latest breakthrough product called the Clinique Sonic System Purifying Cleansing Brush.

Developed by Clinique's dermatologists using Swiss engineering, the Sonic System Purifying Cleansing Brush is set to boost your cleanse, exfoliate and moisturise experience to a higher level by imparting cleaner and healthier skin. Following Clinique's storied approach on simple, clean design with form following function, the brush is to date, the most gentle and effective sonic brush ever developed.

What's more, thanks to the amalgamation of knowledge and expertise of Clinique scientists and founding dermatologists with the technological savvy of a leading Swiss manufacturer, it can be said that a new skin changer has been created and soon, will create a new revolution of how we cleanse our skin. 

But before we delve further, rest assured many would ask, What sparked the idea behind the creation of this innovative device?

The reason lies behind the importance of the first of the iconic 3-step skincare regimen – cleanse. Skin is better prepared to repair itself when it is cleansed of dirt, oil and pollution. Having a clean skin means less breakouts, blemishes and clogged pores. And clean skin too tends to be healthier and more radiant with less than few or sometimes, zilch, dry lines due to the skin's ability to absorb more moisture. 

While exfoliation helps de-flaking dead skin cells that accumulate on the skin surface, remnants of dead skin cells that remains on the skin are always there. Thus, with Clinique Sonic System Purifying Cleansing Brush, more dead skin cells can be swept off from the skin surface, thanks to its unique features such as the oval-shaped brush head that is specifically designed to allow targeted cleansing, especially on the hard-to-reach, contoured areas of the face such as the hairline, nose and chin.

More efficient cleaning can be achieved at areas that are prone to excessive oil production and pore clogging such as the T-Zone with angled brush tip with shorter bristles. 

Designed to mimic the intuitive motion of the hand, the pale green angled-tip consists of shorter and firmer bristles, while the softer and less firmer white bristles are designed to target more delicate areas of the face where less oil glands are present such as cheeks.

Ergonomic with easy, comfortable grip and a portable compact design for easy use, the sonic brush comes with self-timer that automatically stops after 30 seconds of use. 

Furthermore, the device is also waterproof, so you don't have to worry about the risk of being electrocuted while using the device in wet areas such as the bathroom. Just charge the device on its charger for 24 hours prior to use and it will last up to an extended period of time without recharging.

Now, time for the verdict. In consumer studies of women representing the four skin types conducted by Clinique, the Sonic System Purifying Cleansing Brush has been praised for its effective cleansing prowess, gentleness and ease of use. 

What's more, 97% of the users agreed that the brush gently cleansed the skin and thoroughly removes oil, dirt and impurities. So gentle it could even be used on delicate flower petals without harming it! And yes, I can't agree more with the women as I put it to test on my own skin.

Prior to the advent of Clinique Sonic System Purifying Cleansing Brush, cleansing areas that are prone to excess oil production such as the T-zone is always a haste. 

This is due to the fact that our fingers are not able to reach the depths and contours, hence causing dirts, oil and impurities to build up time after time. Moreover, even though I have swept Clinique for Men Exfoliation Tonic thoroughly over my skin, I still could feel the remnants of dead skin cells on my skin.

But thanks to the advent of the innovative cleansing device, cleaning the hardest part of our facial feature is no longer a nightmare. I can see less shine on my T-zone as the brush has cleared the excess oil and unclog the pores. But the real test to determine its effectiveness starts at the third step of the 3-step, which is moisturising.

While it is always important not to skip the second step (exfoliating) as exfoliation helps the skin to absorb moisture even better, I have decided to skip it and proceed with applying the Clinique Men Watery Moisture Lotion and Oil-Control Mattifying Moisturiser onto my skin and see how fast the absorption rate is. 

In between, I also applied the Clinique Smart Custom Repair Serum. To my surprise, the moisturisers and the serum absorbed very well and fast into the skin – faster than when I apply the Clinique for Men Exfoliation Tonic!

Of course, my skin becomes more radiant and the dry lines were rather invisible, only to be seen under high definition lighting. 

Yet, on an overall, the Clinique Sonic System Purifying Cleansing Brush has successfully delivered its promise and lived on its potential as the new skin changer. 

That said, you are literally just a step away in creating the perfect skin that you've been looking for – a quest that was started by beauty editor Carol Phillips at her desk in the office of the hallowed Vogue magazine, circa 1968.

Clinique Sonic System Purifying Cleansing Brush retails at RM360.00 and is available now at all Clinique counters and standalone stores nationwide, as well as on clinique.com.my.

*Photos courtesy of Clinique

To locate your nearest Clinique counters or standalone stores or to purchase Clinique products online, visit www.clinique.com.my for details.

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