Saturday, 29 November 2014

Saint Laurent Embraces Pyschedelic Rock for FW2014

This season, Hedi Slimane brings the sexy appeal of psychedelic rock back to the runway through his autumn/winter collection for Saint Laurent.

For those who are not into music, psychedelic rock is a rock music style that is either inspired or influenced by the psychedelic culture that used to thrive back in the late 60s and to a certain extent, up till now.

Unlike mainstream rock, psychedelic rock incorporates new recording techniques and effects, oftentimes from the oriental sources such as the Indian ragas. The Grateful Dead, the Jimi Hendrix Experience, The Doors, Pink Floyd and The Beatles were among the pioneers of the musical style.

Retaining its bohemian chic, the collection is imbued with lush materials such as lace, chiffon, macramé knits, leather and denim.

Applying techniques such as soft gathering on the sleeves to create classic feminine appeal, the pieces are further beautified with fringes, embroideries and appliques — embellishments that amplify the collection’s luxurious look and feel.

Hints of Native American tribal designs are also present in the collection such as the gilded star embroideries that adorn the sheer chiffon dress as well as geometrical patchworks.

Monochromatic hues dominate the collection that spells eternal youth and liberation while accessories such as fringed leather bags with rivets and cameo, beaded bracelets, necklace with semi-precious stones and shearling gilet add pizzazz to the entire look.

For its advertising campaign, Slimane has roped in model Grace Hartzel to front the campaign. Shot by the talented designer himself, the campaign shooting took place in Slimane’s home base – Los Angeles that is – and was done in the summery month of June.

Hartzel, whose body of works include a multitude of editorial stints with various edition of Vogue and catwalk shows for Miu Miu, Prada, Chanel and Saint Laurent embodies the spirit of the current collection that loudly proclaims edginess, sultriness and ethereal.

Saint Laurent Fall/Winter 2014-15 collection is available now at all Saint Laurent stores and selected department stores and mix-brand retailers worldwide.

*Photos courtesy of Saint Laurent


Saint Laurent - P2.07.00, Couture Pavilion, Pavilion KL, Jalan Bukit Bintang, 55100 Kuala Lumpur

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