Wednesday, 5 November 2014

Follow Your Rhythm ... Burberry Brit Rhythm For Him and Her

What does music and life have in common? Their movement is dictated by rhythm. 

Just like what a heart is to a human, rhythm sets the mood and tone of the song. In life, rhythm denotes the ups and downs of a person’s journey before reaching his or her desired ultimate target.

Paying homage to music and the fast-paced lifestyle of today’s youth, British iconic fashion maison Burberry introduces Burberry Brit Rhythm, a sensational fragrance for both men and women. 

An olfactory embodiment of rock ‘n roll culture, Burberry Brit Rhythm celebrates the jovial nature of being young and restless – edgy, unafraid to push the boundaries and revels in constant adrenaline rush. Add in its celebrated British heritage, it can be beautifully summed up as a fragrance that represents the iconoclastic beauty of the Brit rock scene.

Burberry Brit Rhythm for men opens with an amalgamation of refreshing top notes of basil verveina, cardamom and a shot of juniper berries. The heart of the scent is where the echoes of rock ‘n roll undulate and resonate. 

Notes derived from black leather – an iconic symbolism that is often associated with the rock ‘n roll youth culture – mingles with the sensual tinge of patchouli and avant-garde styraz resin. Injecting sensual nuance into the fragrance is a beautiful juxtaposition of sensual base notes derived from exotic ingredients, namely the cedarwood, incense and tonka beans.

Befitting its name, the juice is then bottled in a sheen dark flacon with embossed iconic Burberry check pattern on both sides that resembles musical rhythm.  

On the other hand, Burberry Brit Rhythm for women is dedicated to women who are free-spirited and undaunted by challenges. They are born to defy the rules and succeed in their own way. 

Like its male counterpart but with a slight twist, Burberry Brit Rhythm for her is composed of English Lavender — obviously homage to its British heritage — and neroli with luscious pink peppercorns.

In the centre of it all or the heart is the intoxicating union of blackberry leaves and delicate absolutes (single notes) derived from orris and orange flowers. Ending the spectacular melange of scents is the deep yet sensual base concocted from vetiver, musk and vibrant woods. 

Boasting lucid smoked pink hue, the juice is bottled in a translucent flacon that bears similar design as the male version. 

Burberry Brit Rhythm for Him and Her are available now at all Burberry Fragrances and Beauty counters as well as Burberry boutiques.

*Photos courtesy of Burberry

Burberry – Lot 43B, ground floor, Suria KLCC, Kuala Lumpur City Centre, 50088 Kuala Lumpur; Couture Pavilion, Pavilion Kuala Lumpur, 168 Jalan Bukit Bintang, 55100 Kuala Lumpur; G-222, Ground Floor, The Gardens Mall, Mid Valley City, Lingkaran Syed Putra, 58000 Kuala Lumpur.  

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