Monday, 24 November 2014

30 Things You Want for Christmas ... New Small Amazona by Loewe

Christmas, not the start of the season, is perhaps the busiest time of the year for the glamazons. 

Just like any festive celebrations, 'tis the time when fashionistas would dash into boutiques and department stores, hunting for good investment pieces that perfectly scream their unique personality in the right pitch. 

In this case, bags will certainly fit the case as it is the major accessory that will make or break your Christmas dinner party style. 

Without further ado bag ladies, elevate your handbags collection to a higher level by investing on the new Amazona by Loewe.

What is Amazona?
An iconic silhouette that propelled Spanish fashion maison and maletier Loewe to its current iconic status, the new Amazona has been given a facelift by Loewe's newest Creative Director Jonathan Anderson.

Why do I have to own it?
Like most 'it' bags, Amazona is meticulously handcrafted by skilled artisans in Spain. According to Carine Roitfeld's CR Magazine that ran a feature on the Amazona bag making, it takes up to six man hours to complete an Amazona bag. Add in the brand history that spans more than 160 years, Amazona is absolutely a bag worth desiring and owning.

Six hours? That's long!
Indeed. Furthermore, the pieces need to be cut out of 11 yards of leather or any hide – crocodile skin included – before being assembled and stitched together. 

What about the hardware?
A total of 21 gold hardware elements are then added at the end of the process.

How different is it from the original version?
Albeit retaining the same trapezoidal shape, the new Amazona is imbued with several key characteristics that truly define its contemporary rebirth. Compared to the original version that made its debut in 1975, Anderson has softened its shape, making it more feminine and modern while its construction has been adjusted to ultra lightweight. The bag is also equipped with reinforcement corner patches, removable adjustable shoulder strap and protective bottom studs.

Ultra light … does that mean I could use it every day?
Yes, the new Amazona certainly serves it purpose as a bag for daily use. The ultra lightweight will reduce the carrying burden on your arm. And of course, that small size is certainly an added charm.

How many colours are there?
For Christmas, the small Amazona bag comes in two beautiful colours – marine and red. But rest assured there are plenty more colour choices when you visit your nearest Loewe store.

Where can I get one and when it will be in stores?
The Amazona is available at all Loewe stores, both physical and online (www.loewe.com) as well as exclusive retailers around the world.

*Photos courtesy of Loewe

Loewe - Lot. 2.35.01, Level 2, Pavilion Kuala Lumpur, No. 168 Jalan Bukit Bintang, 55100 Kuala Lumpur

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