While its legendary reputation and word of mouth may have been the main contributing factors that force the sale of the fragrance, advertising campaigns too should be counted in as well as another factor that entices women and men everywhere to take home a bottle of the iconic fragrance for themselves or as gifts for the one they love and treasured.
As technology advanced, illustrations were replaced by photographic images. In 1937, Gabrielle Chanel starred in Chanel N°5 advertisement where she was photographed standing near the fire place of her own apartment and dressed in one of her couture creations – a long, full-skirted black dress with sheer long sleeves; a string of pearl necklace and a camellia brooch – by François Kollar.
Thanks to its celebrated reputation, in 1945, American soldiers were seen queuing in front of Chanel’s Rue Cambon store to buy Chanel N°5 as gifts to be gifted to their wives and lovers.
She further displayed her strong love for the fragrance during an interview with Marie Claire magazine in conjunction with the release of “Let’s Make Love”, a film by Georges Cukor.
The iconic image soon catapulted the fragrance’s reputation to greater global fame and was used as part of an advertisement campaign more than 40 years later.
These women were chosen not just because they are the embodiment of contemporary fame and femininity but they also embody the spirit of Chanel N°5 — women who made themselves by working hard towards earning immense success in their respective fields, be it acting or modelling.
Even renowned artist such as Pop Art impressario Andy Warhol was smitten by the allure of N°5, inspiring him to create a series of Pop Art screen print images that were later in Chanel advertising campaigns back in the 90s.
Who is she and why she is chosen by Chanel to represent this magnificent fragrance? Do watch out this space.