The presence of toxins will slowly asphyxiate the skin’s natural system, causing the skin to function abnormally and leading to greater toxic accumulation. And believe it or not, our body – the skin, especially - accumulates approximately seven billion toxins on daily basis — an unbelievable but true figure.
Thanks to 20 years of dedicated and breakthrough research, in 2010, the scientists of Dior have added a new milestone to their list of achievements as they discovered a way to eliminate toxins from the depths of the skin by identifying and activating the Proteasome.
The secret to its efficiency lies in the power of Sabdariffa Hibiscus or Bissap. Boasting a seductive shade of red, just like the classic red lipstick that makes any man’s heart palpitating, the plant is commonly used in Africa as a major ingredient for detoxifying and energetic drink.
The beautiful Sabdariffa Hibiscus plants are planted in and harvested from the Dior Garden at the heart of Koro Ecological and Cultural site in Burkina Faso that spans across 20-hectare site and houses 190 other plant species. Using ancient methods to extract the dark calyxes, the precious part of the hibiscus flower are then dried and laid out to dry naturally. A green extraction process follows suit to draw out the powerful active ingredient with each stage is fully traced, guaranteeing exceptional physicochemical qualities of the hibiscus.
To locate the nearest Dior Beauty and Fragrance counters to you, visit www.dior.com today.