However, one common question that may pop from our minds, especially avid observers of the industry would be, “Can the new direction take the brand to a greater level?”
The collection, which was presented during New York Fashion Week early this year, boasts pieces that aren’t just effortless and understated, but also highlighting the lighter side of American sportswear.
Think old Mustangs and Chevy Camaro racing on the streets, breaking the silence of an autumn day; the moment when the country folks would be glued in front of their TV sets watching Apollo space shuttle being launched into the outer space and landed on the moon; and a gaggle of high school girls walking home after school.
In this part, simple everyday items such as sweater with vintage graphic approach such as the caricature of Apollo and shearing-lined coats and leather miniskirts are definitive to the moment.
Aspired to be someone famous and determine to prove to that high school jock that dumped her for a rich man’s girl, she packed her bag and took the first bus to New York.
Why New York? Because she knew her star would shine brightly under the neon signs and the glistening metallic facade of the Chrysler building.
Post checking in into a quasi rundown hostel somewhere close to Manhattan, she braved herself to face the real world. Her ‘armour” encompasses a red jacket with large hound’s-tooth print, a matching mini skirt, a knitted turtleneck sweater and a leather sling bag.
Alas, day one was not a success; most go-sees spelled failure. Hungry, she stopped by a hot dog cart for a quick bite and from afar, a talent scouting agent had her eyes on her.
She decided to call it a day and retire to her hostel room, hoping for more luck tomorrow and the other days to come. The agent was besotted by her tall and lanky features; the alabaster skin and the silky long hair – outstanding features that are enough to qualify her for the upcoming designer label ad campaigns.
In the sea of humans coming from different directions, the agent followed her. The small town girl hunch told her something may not be wrong, so she walked as fast as possible. Nevertheless, the agent, being a true blue New York woman, knew her way around.
Dashing in her six-inch strappy stilettos, she crossed the girl’s path and without hesitating, introduced herself as a scouting agent from a renowned modelling agency.
Though the small town girl was a bit scared and reluctant to believe, she put her faith in her instinct and accepted the agent’s invitation for a casting session at her agency tomorrow afternoon.
The day arrived and to impress her future bosses, she decided to put on a sophisticated ensemble of a leather long coat with fringe detailing on the long-sleeved cuffs, a skirt and a printed top with white leather sling bag.
Shearing is a key material in this collection, where it can be seen adorning the bags, either partial or full, and accented with textured leathers, or as accents to the Chukka boots. The working palette comprises bright, lively colours and hardware in the form of metal studs adorned the pieces.
Like the cameo, the feathers are either attached to a necklace as pendant or as charms on some of the handbags. Even the felt wide-brimmed hats are adorned with feathers as well.