Saturday, 9 August 2014

Rizalman, Zalora and Samsung Dressed 10 Lucky Fashionistas for Raya

As Ramadhan leaves and Syawal arrives, one of the most common long-inherited traditions observed by Muslims around the world is to put on new clothes and accessories on the first morning of Aidilfitri.

 For centuries, Baju Kurung or Baju Kebaya has been the outfit of choice for most women to wear. However, nothing beats the euphoric feeling of being dressed head to toe in designer clothes on the first day of Aidilfitri itself.

While in the days of yore, designer Raya clothes may be a true luxury reserved for the affluent or the celebrities, these days, everyone can be dressed in designer garbs on Hari Raya without having to depend on instant noodles for sustenance before the month reaches its end. Recently, Malaysian fashionistas rejoiced as iconic local fashion designer Rizalman Ibrahim collaborated with renowned online fashion retailer Zalora for a unique Raya collection.

Crafted from lavish materials such as crepe silk, georgette silk, lace and jersey with metallic embellishments, the Rizalman for Zalora collection is imbued with femininity. Seminal palette of blue and brown doused the pieces within this stunning ready-to-wear collection. The silhouettes are streamlined and made to flatter the wearer’s body, regardless of the body shape. 

For those with arcane eyes as well as frequent observers or fanatics of Sarah Jessica Parker’s iconic alter ego of our time Carrie Bradshaw, one could easily spot her inevitable style influence in some of the pieces. Case in point: A large fabric rose brooch that can be paired with hijab or just wear it on its own.

Recently, in conjunction with the Aidilfitri celebration, Zalora and Samsung have embarked on an exciting yet fashionable partnership via its Samsung Galaxy Life consumer loyalty mobile application. Through this partnership, fashionistas were able to purchase Rizalman for Zalora collection at 25% off the retail price. Adding some pizzazz into the offer, 10 lucky winners were chosen to spend a day getting styled by the designer himself and his glam team.

“The Hari Raya festivities always bear special meaning for me. My designs for the Rizalman for ZALORA collection are chic yet timeless, with the incorporation of modern elements such as crepe silk, georgette silk and metallic embellishments, for that added touch of elegance,” said Rizalman on the collection. “Working with Samsung GALAXY Life and ZALORA for a joint promotion such as this has definitely given me an opportunity to connect with customers as well and I am looking forward to more collaboration in the future.”   

Recently, members of the media and guests gathered at The Centre for Asian Photographers where the 10 winners were unveiled immaculately dressed and accessorised by Rizalman and his glam team. One of the winners, Azniza Anuwi said she was thrilled when she was named as one of the winners.

“I browse the Samsung GALAXY Life app daily to see all the promotions given by Samsung to us! I’m so thankful that I came across this promotion,” she enthused. “Having Raya makeover by Rizalman no less is a great treat provided by Samsung GALAXY Life and ZALORA as it is not a chance that comes by every day. Being able to meet him and getting styled by him totally rocks my world!”

Aside from being dressed from head to toe in Rizalman for Zalora, the winners also left with another set of Rizalman for Zalora creations — an absolutely delightful treat for Rizalman fans on Aidilfitri.
The Rizalman for Zalora collection is available now at Zalora.,com and retails from RM190.00 to RM550.00.

*Photos courtesy of Samsung.  

No comments:

Post a Comment

For privacy reasons, kindly be advised that all comments will be moderated. All spams and unwanted advertisements will be removed immediately.