Sunday, 13 July 2014

SYOSS ... More Than Just Tresses Colorants

Hair is a woman’s crowning glory. For centuries, regardless of country and culture, hair is often regarded as a mark of beauty. 

Prior to the Portuguese conquest of Malacca in 1511 and during the Malacca Sultanate days, it was said that Tun Teja, the queen of Malacca had beautiful, long and lustrous jet black tresses.  

In fact, it was a common practice among Asian queens, princesses and commoners back in the olden days to have long, lustrous black hair. Yet, there were also women who prefer to change the natural shade of their tresses with naturally derived colorants such as henna – a common hair colorant in Asia – and also turmeric.

As time passes by, added with the advancing of technology and the ever-changing fashion trends, hair colouring trend has somehow blossomed into a billion dollar industry with women around the world spending hundreds or even thousands of dollars on either do-it-yourself hair colouring kits or professionally done hair colouring treatments in hair salons.

While having your hair coloured by a hair professional is always recommended by hair experts, not everyone has the luxury to do it due to two main factors – financial and time. 

Hence the birth of SYOSS – a professional haircare range, developed and tested by top Japanese professional hairdressers and stylists to help women to achieve salon-quality results at the comfort of their homes and without breaking the seams of their purses.

Albeit Japanese by origin, SYOSS haircare system is now present in more than 50 countries around the world, with Malaysia as its latest destination. 

Bringing a new lease of life to the fashionable lifestyle of Malaysian women, SYOSS COLOR gives adds pizzazz to the hair while simultaneously providing users professional performance you can afford.

“As an expert of Asian women hair, SYOSS now completes your hair experience with a professional performance haircare, styling and colorant range. All in the comfort of your home [and] at an affordable price,” said Mr Tan Hock Guan, General Manager of Henkel Beauty Care Retail of Malaysia.

Available in eight colours, SYOSS COLOR allows you to experience professional quality colorations. These colorants were co-developed and tested by hairdressers and colourists, made to purvey a long-lasting and perfect salon-like colour result at home. 

Furthermore, the high performance formula seals the professional colour-intense pigment mix deep in the hair shaft, thus ensuring maximum colour performance and accuracy. Good news for those who are looking for means of covering their grey hair: SYOSS COLOR also comes with professional grey coverage.

Recently, SYOSS unveiled the eight trending shades to guests and media members at One Utama, where the models had their hairs coloured and styled by the professional hairdressers before sashaying in iconic pieces designed by fashion designer Alia Bastaman. 

At the event, while being treated to delicious Japanese themed finger foods and beverages, guests too were acquainted with complete SYOSS haircare range products such as shampoos, conditioners and hair styling products.

“The 8 shades will be trendsetting hair colour for Malaysian women. As we have discovered, these are the top shades that give their hair a new colour and style make over. Moreover, as the brand that understands the needs of Asian women’s hair, we are proud to be associated with Alia Bastamam. Alia Bastamam is a luxury fashion label that celebrates every woman’s silhouette. And with her SYOSS COLOR-inspired style statement pieces, each look is a definition for this year’s hair and fashion trends for women” Ms Christine Law, shared her fashion colour statements.

To keep your hair colour from fading too fast, SYOSS hair experts would recommend you use the specially developed SYOSS Color Seal Conditioner. Reason being the SYOSS Color Seal Conditioner rebuilds the hair from the inside out and creates healthy shiny hair and longer lasting colour brilliance and shine. As for best results, use it with SYOSS Color Protect range. It is specially formulated for coloured hair and prolongs the colour intensity and shine.

SYOSS COLOR and SYOSS haircare range are available now at Watsons and all leading supermarkets and hypermarkets nationwide. SYOSS COLOR retails at RM25.90 while SYOSS Oleo Intense retails at RM30.90.





*Photos courtesy of Henkel  

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