Moreover, it also lends an effect reminiscent of a sensuously lit private residence. Spanning three floors, the store epitomises the varied facets of Loewe’s universe, while subsequently underscoring the long-standing commitment to excellence, innovation and craft that has long been part of Loewe’s DNA
The ceiling is doused in ‘Philadelphia Cheesecake” hue while a sense of cultural awareness permeates the space, characterising Loewe in its entirety under the new creative direction by Jonathan Anderson.
Store furnishing includes large, especially-designed display tables in wood with raffia detailing, as well as carefully sourced English antiques from the Arts and Crafts period such as pieces that were originally created for Liberty’s department store in London and chairs designed by the pioneering artist, designer and writer William Morris.
Together with Anderson’s latest collection for the Spanish fashion house, the ceramic crafts made by the Hamada family are displayed against the sharp lines and rich texture of the store. In a whole, the new store concept conceived an integrated environment through the amalgamation of design elements that are smart yet beautifully surprising.
To commemorate the opening of Casa Loewe in Japan, Loewe has invited leading ceramist Tomoo Hamada to create two exclusive pieces that are inspired by Loewe’s formal vocabulary.
Entitled ‘Tie’ and ‘Cube’, the artwork serves as the centrepiece of an in-store exhibition of 11 works by three generations of revered Japanese master craftsmen: Tomoo, his father Shinsaku and his grandfather Shoji Hamada, a highly regarded figure within the Japanese studio pottery scene who had once collaborated with inspiring British potter Bernard Leach in the 1920s.
Exhibition aside, customers who are keen to bring home ‘Tie’ and ‘Cube’ are able to do so as the a limited edition version of the artwork is available on sale at Casa Loewe.
Thus, if you are in Tokyo or planning for a trip to the fashionable metropolis, do not forget to drop by Casa Loewe for some Loewe lovin’.
*Photos courtesy of Loewe
Loewe - One Omotesando, 3-5-29 Kita-Aoyama, Minato-ku, Tokyo, Japan 107-0061