In the city of Paris, where the crowds are thronging the likes of Louvre; strolling along the Rive Gauche bank or enjoying the sight of the city from the world’s tallest structure –the Eiffel Tower – jetsetters and discerning fashionistas descended from their private jets and made their way into the bustling city for the fall/winter 2014 haute couture presentation.
In between the change of looks, one may hear sheer whispers exchanged between the spectators who are all dressed in no less than the current Pre-Fall collections, also freshly culled from the runways.
Held at a scenic locale replete with summery blooms in virginal white within the vicinity of the world's revered fashion capital, the birth of MVSA high jewellery collection further fortifies the contemporary Italian jeweller's standing as one of the world's most coveted jeweller.
Furthermore, it also cemented Bulgari's status as the preferred purveyor of luxury goods, synonymous with Italian's unprecedented quality that for decades is known throughout the world.
In a way, the MVSA collection embodies timeless beauty, just like the muses, the daughters of ancient Greek gods that served as the inspiration behind this collection.
The multi-faceted femininity in her plays with the archetype through jewellery, enabling Bulgari to capture that special, ineffable aura of this daring and talented former supermodel and ex-First Lady of France through an exciting advertising campaign that will debut in September onwards.
Present at the event were Academy Award winner Jared Leto, Eric Bana, Poppy Delevigne, Nina Dobrev of Vampire Diaries, Zachary Quinto, Arizona Muse, Olivia Palermo and Johannes Huebl just to name a few.