As we touched down, hailed a cab and being whisked off to our hotel for checking in, we start to unpack the luggage. Alas, there would be one or two missing things in the suitcase or the makeup bag.
What’s more, it’s location too is worth discovering as the Avenue is known as a trendy shopping destination for Parisians – trés perfect for those who want to soak in the fashionable of vibe of the city’s shopping scene, through local perspective.
The event opened with welcome remarks from Maureen Case, President of Bobbi Brown Cosmetics and Jo Malone London, who then lead a ribbon-cutting ceremony along with Henk Van Der Mark (General Manager, Estée Lauder Companies France), Marta Prieto (Regional Vice President) and Hervé Bouvier (Vice President of International Market Development).
Attendees learned how to achieve flawless natural-looking skin and nude smokey eyes using Bobbi’s newest collections. Guests shared photos of the night’s festivities via social media using the designated hashtag #BBTernes, generating buzz and excitement surrounding the store opening.
At the end of the night, guests were gifted a customised “J’aime le 17ème” tote bag filled with iconic Bobbi products, plus an invitation for a complimentary Makeup Lesson at the new store.