Tiffany & Co Opens New Store in Paris

While popping
up that oh-so-iconic “Will you marry me?” question in front of or against the
Eiffel Tower as the backdrop has somehow becoming something très cliché ―
something touristy would be more apt, I assume ― why don’t you emulate Trey
McDougal’s way when proposed to Charlotte York in Sex and the City, but with a
sweet French twist?
Yes, you’re right! Pop up that legendary blue box at Tiffany & Co.’s new store at Avenue des Champs-Elysées!
Located at the
renowned high-end retail belt of Paris, the new store is a reflection of the
company’s global reputation as a luxury brand with a steep history that spans
more than 170 years.
In fact, Paris had its first taste of Tiffany & Co. when the New York-based jeweller opened its first store in the city in 1868.
Yes, you’re right! Pop up that legendary blue box at Tiffany & Co.’s new store at Avenue des Champs-Elysées!

In fact, Paris had its first taste of Tiffany & Co. when the New York-based jeweller opened its first store in the city in 1868.

Measuring
approximately 976-square meter or 10,000 square feet, the three-floor Parisian
store combines the energy of New York with the unparalleled élan of Paris.
Serving as the pinnacle of Tiffany shopping experience, the store houses luxurious private salons and windows that allow maximum natural light penetration for proper viewing of the world’s most beautiful diamonds.
The floors are connected by a Calacatta marble and limestone staircase encircling a magnificent chandelier. The sculptural crystal column cascades to the ground floor, where some of Tiffany’s most iconic and must-have collections are arrayed. For a limited time, the store also hosted one of the rarest diamonds – the legendary Tiffany Diamond.
Serving as the pinnacle of Tiffany shopping experience, the store houses luxurious private salons and windows that allow maximum natural light penetration for proper viewing of the world’s most beautiful diamonds.
The floors are connected by a Calacatta marble and limestone staircase encircling a magnificent chandelier. The sculptural crystal column cascades to the ground floor, where some of Tiffany’s most iconic and must-have collections are arrayed. For a limited time, the store also hosted one of the rarest diamonds – the legendary Tiffany Diamond.

Love, glamour and romance abound in the first floor’s bridal salon where white lacquered walls and custom furnishings complement the world’s most coveted diamond engagement rings.
Private salons laden with Tiffany’s renowned colour-saturated
diamonds and gemstones; brilliant rings are available for customers’ viewing in
the comfort of adjacent private salons and fine jewellery salon.
At the second
floor of the store, the palette of pale blue, bronze and shimmering silver
coloured the walls, providing a contemporary milieu to the contemporary collections.
Punctuating the mood is a hand-painted art installation, inspired by the ribbon
that wraps the Tiffany Blue Box.

Other decorative features abundant within this store are the exterior features details of the entrance that is akin to the one at its Fifth Avenue flagship store, including the Art Deco-styled stainless steel doors and the wheat leaf pattern etched on windows and columns.
To celebrate the official opening of the store,
Hollywood style sirens such as Hillary Swank, Jessica Biel, Marina Hands, and
Caterina Murino were flown in to grace the event. Biel took the crowd’s breath
away in a stunning appliquéd dress, adorned with Tiffany diamond solitaire
earrings, a Tiffany Victoria™ diamond necklace and Tiffany Jazz™ and
emerald-cut diamond bracelets.
On the other hand, Swank was immaculately
dressed in a black dress with Tiffany Enchant® diamond stud earrings, pendant
and bangle.

Biel then joined Frédéric Cumenal, president
of Tiffany & Co., to officiate the store opening with a ribbon cutting
ceremony.
And in conjunction with the opening soiree too, the famous Obelisk was doused in light, tinged in Tiffany Blue ― so beautiful and luminous; it can be seen from miles away.
And in conjunction with the opening soiree too, the famous Obelisk was doused in light, tinged in Tiffany Blue ― so beautiful and luminous; it can be seen from miles away.
*Photos courtesy of Tiffany & Co.
Tiffany & Co. – 62, Avenue des Champs-Elysées, 75008 Paris,
France.
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