Thursday, 19 June 2014

Tiffany & Co Opens New Store in Paris

The City of Lights, the City of Love … when it comes to glitters and love, Paris perches on the top of lovers’ wish lists as the place to fall in love, to seal the love, and to tie the knot (think the recent Kim Kardashian and Kanye West matrimony).
While popping up that oh-so-iconic “Will you marry me?” question in front of or against the Eiffel Tower as the backdrop has somehow becoming something très cliché ― something touristy would be more apt, I assume ― why don’t you emulate Trey McDougal’s way when proposed to Charlotte York in Sex and the City, but with a sweet French twist? 

Yes, you’re right! Pop up that legendary blue box at Tiffany & Co.’s new store at Avenue des Champs-Elysées!   

Located at the renowned high-end retail belt of Paris, the new store is a reflection of the company’s global reputation as a luxury brand with a steep history that spans more than 170 years. 

In fact, Paris had its first taste of Tiffany & Co. when the New York-based jeweller opened its first store in the city in 1868.
“This preeminent location places Tiffany & Co. in the heart of a fabled city that draws people from all over the world,” says Frédéric Cumenal, president of Tiffany & Co. “We invite everyone to discover the magnificent jewelry that places Tiffany at the forefront of glamour and style.”  Florence Rollet, group vice president of Tiffany & Co. Europe, adds, “Our presence on the avenue des Champs-Elysées underscores our commitment to business development in France and Europe.” 
Measuring approximately 976-square meter or 10,000 square feet, the three-floor Parisian store combines the energy of New York with the unparalleled élan of Paris. 

Serving as the pinnacle of Tiffany shopping experience, the store houses luxurious private salons and windows that allow maximum natural light penetration for proper viewing of the world’s most beautiful diamonds. 

The floors are connected by a Calacatta marble and limestone staircase encircling a magnificent chandelier. The sculptural crystal column cascades to the ground floor, where some of Tiffany’s most iconic and must-have collections are arrayed. For a limited time, the store also hosted one of the rarest diamonds – the legendary Tiffany Diamond. 

Purchased by Tiffany’s founder in 1878 and brought to Paris where it was cut to 128.54 carats of pure beauty and light, the radiant yellow diamond is mounted on a necklace of white diamonds totalling over 100 carats.   

Love, glamour and romance abound in the first floor’s bridal salon where white lacquered walls and custom furnishings complement the world’s most coveted diamond engagement rings. 

Private salons laden with Tiffany’s renowned colour-saturated diamonds and gemstones; brilliant rings are available for customers’ viewing in the comfort of adjacent private salons and fine jewellery salon. 
At the second floor of the store, the palette of pale blue, bronze and shimmering silver coloured the walls, providing a contemporary milieu to the contemporary collections. Punctuating the mood is a hand-painted art installation, inspired by the ribbon that wraps the Tiffany Blue Box.  
The second floor’s décor of pale blue, bronze and shimmering silver walls frames contemporary collections. A hand-painted art installation inspired by the ribbon that wraps the Tiffany Blue Box captures the jewelry’s sheer energy and chic. 

Other decorative features abundant within this store are the exterior features details of the entrance that is akin to the one at its Fifth Avenue flagship store, including the Art Deco-styled stainless steel doors and the wheat leaf pattern etched on windows and columns.
To celebrate the official opening of the store, Hollywood style sirens such as Hillary Swank, Jessica Biel, Marina Hands, and Caterina Murino were flown in to grace the event. Biel took the crowd’s breath away in a stunning appliquéd dress, adorned with Tiffany diamond solitaire earrings, a Tiffany Victoria™ diamond necklace and Tiffany Jazz™ and emerald-cut diamond bracelets. 

On the other hand, Swank was immaculately dressed in a black dress with Tiffany Enchant® diamond stud earrings, pendant and bangle.
Biel then joined Frédéric Cumenal, president of Tiffany & Co., to officiate the store opening with a ribbon cutting ceremony. 

And in conjunction with the opening soiree too, the famous Obelisk was doused in light, tinged in Tiffany Blue ― so beautiful and luminous; it can be seen from miles away.
*Photos courtesy of Tiffany & Co.
Tiffany & Co. – 62, Avenue des Champs-Elysées, 75008 Paris, France.  

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