Sunday, 1 June 2014

Coach Unveils New Look for Pavilion Flagship

Since its grand entrée into Malaysian fashion scene years ago, Coach’s range of luxurious accessories has been a staple fashion statement that complements the personal looks of Malaysian fashionistas. 

From its iconic monogrammed range to the up-to-date satchels crafted from buttery leathers in various permutations of colours, small accessories and shoes, Coach has never failed to lure its fans to stock on its plush, stylish offerings season after season.

Recently, Coach has given its Pavilion flagship store a facelift to support the brand’s transformation as a global lifestyle brand. 

The two-floor 5,158 square foot store, ensconced within Kuala Lumpur’s premier shopping destination in the heart of the city’s renowned retail belt Jalan Bukit Bintang, is brimming with contemporariness through a cool juxtaposition of stainless steel and white gloss fixture. 

Warm grey walls and lush area rugs offsets the steel and gloss amalgamation while a video monitor wall showcases the newest campaign from the brand.   

“We are excited to open our new flagship store in Pavilion Mall,” said Andrew Stanleick, Vice President & General Manager, Coach South East Asia. “Our new store design concept provides us with a beautiful home to showcase our expanded collections across all categories for both men and women.” 
 
Echoing its new position as the global lifestyle brand, the Pavilion store features a full expression of Coach Women lifestyle collection, encompassing bags, small leather goods, footwear, apparel, outerwear, soft accessories, jewellery, watches, watches, fragrance and eyewear. 

To give customers an elevated shopping experience, a shoe salon, an eyewear section and expanded apparel offering as well as a fitting room are added into the store. 

In the men’s section, a more substantial offering of bags, outerwear, small leather accessories and eyewear products are offered to Coach male clientele. 

To celebrate the reopening of the Pavilion flagship store, Coach held a cocktail event attended by the members of the media, celebrities and also, the fans of the brand. 

Amidst the lush servings of refreshments and fashionable chit-chats, guests were treated to a fashion showcase featuring the latest ready-to-wear and accessories collection by Coach.

A special appearance by actor Aaron Aziz that followed suit created a huge fanfare among his fans and walk-in customers. 

Fans made a beeline to have their tags and notebooks autographed by the actor, who stole the attention in a sleek leather biker jacket from Coach Men’s latest collection.   




*Photos courtesy of Coach

Coach – Lot 3.12 & 4.12, Level 3 and 4, Pavilion Kuala Lumpur, 168 Jalan Bukit Bintang, 55100 Kuala Lumpur.

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