Saturday, 5 April 2014

Sephora Branches Out with Nu Sentral Store

These days, looking great and beautiful is no longer a desire but a need. 

With beauty goods being accessible to masses plus the advent of technology and mass media exposure, everyone can look either like a Hollywood star, a supermodel or a beauty queen, depending on how your budget looks like.

On a recent weekend, world famous beauty emporia Sephora strengthened its presence in Malaysia with the opening of its sixth store in the country.

 Located at Nu Sentral, a new shopping mall that is adjacent to the Kuala Lumpur Sentral transportation hub, the new store opening was met with a great fanfare among beauty connoisseurs.

As early as 1p.m. in the afternoon, fans of Sephora were making a long beeline in front of the store, waiting for the outlet to officially open at 3.30p.m. 

However, invited bloggers – yours included - were the privileged lot on that day as they were not only given exclusive admission way before the rest of the crowd within the snaking queue, but also a cash voucher worth RM100 to be spent on any beauty products available in store on the day itself.
 
Like other Sephora stores around the Klang Valley as well as in Penang, the Nu Sentral outlet features modern and clean interior with ample space for customers to move around. 

The aisles are well-stocked with up-to-date products by a coterie of world famous brands, such as Estée Lauder, Christian Dior, Clinique, Benefit, Lancôme, and Clarins; exclusive to Sephora beauty brands such as Burt’s Bees, Caudalie, Ciaté, Fresh, Josie Maran (an ethical cosmetic label founded by model Josie Maran), Fresh, Stila, Peter Thomas Roth and many more.  

As I peruse the shelves, a staff recommended me one of its top-selling brands – Glamglow. Said to be favoured by Hollywood celebrities, Glamglow was originally designed for exclusive professional backstage use in Hollywood productions.

 In 2011, the brand became available to consumers worldwide and subsequently shot to international stardom thanks to its fast-acting and innovative mud treatment. Yet, what caught my interest the most on Glamglow is its humble start.

Glamglow was started by husband and wife Glenn and Shannon Dellimore, who started out the project after an actor friend complained that he could find a product that could make his skin camera ready and instantly reduce problems such as pores, sun damages, fine lines and impart noticeable glow that stays for days.

Moreover, what started out as their $80.00 home-based project eventually evolved into a multi-million dollar business! Now that is what I call real deal Hollywood success story.  

In the fragrance section, fragrance lovers will be literally spoiled by choices with well-edited selections, ranging from the classic cult favourites to new releases.

Apart from famous and prestigious brands, Sephora’s in-house brand too is a cult favourite among beauty connoisseurs around the world.

Launched in 1995, the Sephora range of products is comprised of accessories, makeup, bath and accessories that are affordable and packaged in exciting packaging.

Also available at Sephora Nu Sentral is the Sephora makeover service where customers can have full make up service to suit every occasion.

 At 3.30p.m., emcee and DJ Patricia Knudsen welcomed the customers followed by a dance performance by Sephora staffers who were all dancing to the infectious beat of I Don’t Care by Icona Pop. 

The first 200 customers received vouchers to be used in store while a selection of goodies were also given away to lucky customers via prompt pop quiz session.

*Photos by me

Sephora – Lot No. 26 & 27, Concourse Level, Nu Sentral Shopping Mall, Kuala Lumpur Sentral, Kuala Lumpur.

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