In the days when Mesopotamia civilisation flourished, the droplet-shaped paisleys were often seen as the symbol of the seed to the ‘tree of life’.
Even in the Southeast Asia region, paisley prints are ubiquitously featured on batik cloths, richly saturated in bold colours – probably brought to this region by the ancient Indian seafarers and traders.
To maintain the traditional quality of patterns, Etro gave contemporary twist to the classic patterns through the liberal use of daring colours and innovative combinations.
It was in the 1990s the fashion world began to fall in love with the house’s emblematic paisley prints when Etro introduced its first ready-to-wear collection at the Milan Fashion Week in 1996.
To date, Etro owns a collection of 150 cashmere shawls laden with paisley prints dating from 1810 to 1880 and these threads have inspired the birth of Etro paisley that is ubiquitous in every collection.
Moreover, it is the scrupulous artistic process that gives the paisley an unparalleled sentimental value ― the reason why it is worth to part with substantial amount of money to own either a paisley-printed cashmere scarf, a paisley-printed dress from its ready-to-wear collection, or a coated jacquard handbag doused in paisley print from Etro.
Composition techniques, colour scheme and style play important roles during the process. The expert use of printing techniques is combined with a research for materials and for extraordinary quality as well as the use of latest techniques to supply unique creations.
The application of the multifaceted photoengraving process allows the sketch to be printed on the fabric. While it is unsure how long does it take to create one paisley print, rest assured, a lot of skills and not to forget, patience, are required to create something that is meant to last for generations.
Apart from scarves, the paisley print can be also seen on Etro home furnishing line with products include pillows and ceramic pots, available at selected Etro boutiques and multi-brand home furnishing boutiques worldwide.