Sunday, 6 April 2014

Montblanc Meisterstück Celebrates 90th Anniversary

Montblanc iconic writing instrument the Meisterstück celebrates its 90th anniversary with an intimate yet star-studded event in New York recently.

Held at Gustavino’s, the reception and dinner was attended by celebrities such as Edward Norton, Rosario Dawson, Penn Badgely, Olivia Palermo and Johannes Huebl, Chanel Iman, Alek Wek, Sebastian Stan, Tyson Beckford, Anthony Mackie, Madalina Ghenea and Stephen Baldwin.

Hosted by Jérôme Lambert, the Chief Executive Officer of Montblanc International, guests who were stunningly dressed for the occasion made their way on the red carpet and posed for the flashing cameras. Stealing the photographers’ attention were Rosario Dawson in a sleeveless jumpsuit; Chanel Iman in a dress with cut-out detailing; Tyson Beckford in a shocking pink tuxedo with white trousers and shirts; and the dashing Edward Norton in a well-cut and tailored suit.

Inside the venue, guests marvelled at the retrospective of Montblanc writing instruments since the past 90 years, as well as paying homage to prominent international leaders, distinguished authors and celebrities such as the US Presidents Barack Obama and the late John F. Kennedy; former German chancellor Konrad Adenauer; British royalties Prince Charles and the late Princess Diana – public figures who marked every precious moment of their lives with their Meisterstück writing instrument. 

Apart from that, guests too had the opportunity to receive personalised message handwritten by world-renowned calligrapher Nicolas Ouchenir.

To further showcase their commitment to the culture of writing, Montblanc announced their plans for their future- a partnership with the Tribeca Film Institute and Nelson Mandela Foundation. Montblanc shares Nelson Mandela’s lifelong commitment to writing and the power of words. Last year, Montblanc fueled 

“Midnight Moments: A Digital Gallery” - synchronized creative content videos, which were broadcasted in Times Square. At the 90th anniversary celebration, Montblanc announced that they would continue to support the Power of Words project and gave a sneak peak of the 2014 short film project.

True to the “Meisterstück spirit”, the unveiled Meisterstu ck Collection features the quintessential 149 Fountain Pen, the Classique and LeGrand Fountain pens and a Rollerball and Ballpoint, each artfully crafted with red gold fittings. 

Comprised of Fountain Pen and Rollerball, the Limited Edition 90 Collection features exquisite designs with a cap ring set with 90 diamonds and elegant guilloche engraving. A Special Edition assortment of writing instruments further highlights Montblanc’s savoir-faire Fountain Pen, Rollerball and Ballpoint Pens in Classique sizes.

A Skeleton Fountain Pen also celebrates this anniversary, paying homage to the first Skeleton Pen created in 1999 for the Meisterstück 75th anniversary, the pen comes with delicately skeletonised, ruthenium-plated cap and barrel, topped by a quartz Montblanc emblem. 

Each of the collections further ‘write’ the story of such a timeless icon and the Meisterstück encompasses the pioneering innovation and spirit of the original Meisterstück with the finest craftsmanship, traditional techniques aesthetics and functionality.

While styles come and go, fashions evolve, and a culture of smart technology permeates society, the Meisterstück remains almost unchanged and firmly hold onto its iconic status achieved soon after it first appeared in 1924 in Hamburg, Germany. With its instantly recognizable refined aesthetics, it is a statement of style and a symbol of timeless elegance. 

Building on this heritage, not only does the Meisterstück rank among the world’s most famous luxury icons, today it continues to assert Montblanc’s savoir-faire and vision for the future of luxury writing instruments.   

The Montblanc Meisterstück Collection will be available from April 2014 in Montblanc boutiques worldwide.






*Photos courtesy of Montblanc

Montblanc - Lot 2.18 & 3.20, Level 2 & 3, Pavilion Kuala Lumpur, 168 Jalan Bukit Bintang, 55100 Kuala Lumpur, Malaysia; G29, Ground Floor, Suria KLCC , Kuala Lumpur City Centre, 50088 Kuala Lumpur, Malaysia; Kuala Lumpur International Airport , Lot SATP G31/37B, Satellite Bldg., KLIA, 43900 Sepang, Selangor Darul Ehsan, Malaysia.

No comments:

Post a Comment

For privacy reasons, kindly be advised that all comments will be moderated. All spams and unwanted advertisements will be removed immediately.