Fashionistas and fashion authorities are busy click-clacking on their towering heels in the sheerness of wintry wind from one location to another, watching fashion shows or visiting designer showrooms.
Held at the revered grounds of the Grand Palais, 600 guests were feted to an exciting show held in a cityscape-like atmosphere filled with graphic architectural lines and billboards.
On the runway, models such as Andreea Diaconu, Joan Smalls, Izabel Goulart and Saskia De Brauw wore the look of the season: nonchalant attitude of the 21st century, mixing feminine with masculine styles.
Renamed as H&M Studio, the H&M Studio collection, through its dedicated design team will offer a limited-edition collection of the hottest looks and statement pieces.
Meanwhile, H&M fans who could not make it to the show were not disappointed either as the show was live-streamed via the internet to all parts of the world.