Tuesday, 4 March 2014

Contra Attracts ... H&M Studio FW2014 Collection

Semaine de la mode (fashion week) is back in Paris! 

Fashionistas and fashion authorities are busy click-clacking on their towering heels in the sheerness of wintry wind from one location to another, watching fashion shows or visiting designer showrooms.

While major fashion houses’ shows perch top on the to-see list of shows, high street retailer H&M too took its part at the Paris fashion week, presenting their upcoming fall/winter 2014 collection. 

Held at the revered grounds of the Grand Palais, 600 guests were feted to an exciting show held in a cityscape-like atmosphere filled with graphic architectural lines and billboards.

A coterie of trendsetting celebrities such as Solange Knowles, Miranda Kerr, Leigh Lezark, Jessica Alba and H&M ‘s one-time collaborator Anna dello Russo took the front rows.

On the runway, models such as Andreea Diaconu, Joan Smalls, Izabel Goulart and Saskia De Brauw wore the look of the season: nonchalant attitude of the 21st century, mixing feminine with masculine styles. 

Renamed as H&M Studio, the H&M Studio collection, through its dedicated design team will offer a limited-edition collection of the hottest looks and statement pieces.

For the fall/winter season, the melange of contrasting feminine and masculine moods.  Case in point: Slip dresses and draped tops are worn under men’s blazers, biker and aviator jackets.

A wealth of fabrics included silk crepe; silk satin, fine cashmere and velvet are used to create this collection of effortless pieces. Moreover, the presence of coats in faux fur brings forth texture, further enriched with detailing from sequin and stone embroidery.

“I loved the mix of feminine and masculine for autumn at H&M Studio. Slip dresses and draped tops are the new essentials, especially when worn with blazers or biker jackets," says Ann-Sofie Johansson, Head of Design, New Development. "It’s about taking the Parisian spirit and bringing it to the H&M world,”

Echoing Johansson statement is model Miranda Kerr, who was excited by the limited edition collection. “H&M is such a wonderful brand – it’s affordable, wearable, and very fashion forward,” the Australian model enthuses.

Meanwhile, H&M fans who could not make it to the show were not disappointed either as the show was live-streamed via the internet to all parts of the world. 

What’s more, the presence of French fashion TV expert Mademoiselle Agnes who chatted live with celebrities and VIP guests, as well as taking the cameras backstage, gave the global audience a truly front row experience.

H&M Studio fall/winter 2014 collection will be available at 250 H&M stores around the world, starting September 2014. 



























*Images courtesy of H&M

H&M – Lot 10 Shopping Centre, 50, Jalan Sultan Ismail, 50250 Kuala Lumpur.  

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