Where Would You Go? ... Louis Vuitton SS2014 Advertising Campaign
Five months ago, Marc Jacobs decided to leave renowned
maletier and fashion maison Louis Vuitton to give more focus on his own brand.
On the other hand, a few weeks from now, the fashion sphere, especially the buyers and notable fashion editors, will witness and provide their verdict to Louis Vuitton’s upcoming fall/winter 2014-15 collection by its newly appointed creative director Nicholas Ghesquire.
On the other hand, a few weeks from now, the fashion sphere, especially the buyers and notable fashion editors, will witness and provide their verdict to Louis Vuitton’s upcoming fall/winter 2014-15 collection by its newly appointed creative director Nicholas Ghesquire.
Though Jacobs’ parting gift – the punk-ish, gothic Lolita influenced
spring/summer collection which I had earlier described in my review last year
as Miley Cyrus meets Cher circa 1988 Oscars – was met with tremendous reviews
and appearances in countless fashion spreads, the designer also conceived
another ‘gift’ to its fans in the form of an inspiring advertising campaign – a
series of portraits of his muses.
For spring/summer campaign, six celebrities who are also the
designer’s muses were roped in to model selected pieces from the spring/summer
2014 collection.
They were French actress and model Catherine Deneuve, British model-of-the-moment Edie Campbell, supermodel Giselle Bundchen, Chinese actress Fan Bingbing, model and music producer Caroline de Maigret, as well as film director Sofia Coppola, all were handpicked by Jacobs himself.
They were French actress and model Catherine Deneuve, British model-of-the-moment Edie Campbell, supermodel Giselle Bundchen, Chinese actress Fan Bingbing, model and music producer Caroline de Maigret, as well as film director Sofia Coppola, all were handpicked by Jacobs himself.
Shot by Steven Meisel, the images feature simple
studio backdrop with restrained colour palette. Ready-to-wear pieces aside, the
models were photographed with the season’s variation of Louis Vuitton iconic
bag Noé.
Originally commissioned by a champagne producer as an elegant way to carry five bottles of bubblies in 1932, Jacobs has given the bag some “cleaning up” to the original design by making it smaller, streamlined and still recognisable as a champagne bucket.
Originally commissioned by a champagne producer as an elegant way to carry five bottles of bubblies in 1932, Jacobs has given the bag some “cleaning up” to the original design by making it smaller, streamlined and still recognisable as a champagne bucket.
As this season’s signature – or must have - bag, the Noé is
crafted in many styles imaginable - feathers, crystals, sequins, studs,
alligator appliqués - but with distinctive details in common: a hand-pleated
leather tassel closure, a Louis Vuitton-embossed leather handle, and the
emblematic LV padlock and key bell. Inside the bag, a matching removable
zippered pocket is perfect for stowing valuables.
The advertising campaign also comes with a series of video
interviews where the muses share with the viewers on where they would go with
their Noé bag.
The video series, which is currently available for viewing on Louis Vuitton’s YouTube channel, echoes the mood and tone of the print advertisements and was directed by Steven Meisel himself with art direction provided by House and Holme.
The video series, which is currently available for viewing on Louis Vuitton’s YouTube channel, echoes the mood and tone of the print advertisements and was directed by Steven Meisel himself with art direction provided by House and Holme.
Louis Vuitton’s spring/summer 2014 ready-to-wear and
accessories collection are available now at Louis Vuitton stores worldwide,
while the retail price of Noé Bag in Malaysia starts from RM 7,750.00,
depending on the embellishments.
*Photos courtesy of Louis Vuitton
Louis Vuitton - Indulge Floor, Starhill Gallery, 181 Jalan
Bukit Bintang, 55100 Kuala Lumpur; Ground Floor, Suria KLCC, Kuala Lumpur City
Centre, 50088 Kuala Lumpur; Ground Floor, The Gardens Mid Valley, Mid Valley
City, 59200 Kuala Lumpur
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