Revel In An Exotic Journey ... Longchamp SS2014 Collection
Travelling is an indulgence — a luxury that could be
afforded either by money or time. More often than not, time is the main reason
that restrains us from seeing the world, divulging ourselves to the colours and
cultures of the world. Nevertheless, there’s always a way when there is a will.
This spring, Longchamp will take you on excursions across
exotic locations throughout the world, without having to board on a plane. Juxtaposing
a great balance between casual mood and its signature French-style elegance,
the spring/summer 2014 ready-to-wear collection beams the spirit of sporty chic
with lightweight leather pieces in the forms of hooded blouson and coat in the
softest ivory lambskin. Linen playsuits, shorts and printed cotton blouse
inject a dose of resort nonchalance.
“Leather pieces are a key element of any Longchamp
collection, firstly because of our heritage, but also because of our approach.
Our aim is to free leather from its connotations of heaviness and to make it as
light and easy to wear as a cashmere sweater,” says Sophie Delafontaine, Artistic
Director of Longchamp. “We have taken this further than ever for Spring 2014
with, for example, pieces like the hooded blouson in métis leather – the same
exceptionally supple leather as Le Pliage® Cuir in an even more lightweight
version – which is the kind of casual, go-anywhere piece you can just slip on
and look instantly stylish.”
Doused in colourful melange of neutral shades drawn from the
landscapes of the Botswana plains and the Australian outback with energetic
bright hues such as coral and lagoon blues – inspired by the super glamorous Italian
seaside resort Portofino – the collection too boasts a plethora of unique
prints such as Tribu Longchamp feather print in Amazonian-worthy colours, positioned
around the neckline to mimic a tribal necklace, as well as the Ile au Panthéres
- a neo-leopard pattern revisited in the coral of the resort’s façades and the
lagoon blue of the Mediterranean, inspired by the spirit of the Italian Riviera
in the Seventies.
“Each of our stopovers this season – Botswana, the Australian Outback and Portofino – was the
pretext for a print. The graphic Bambou print inspired by Botswana’s
Okavango Delta features most strongly on our leather goods, but the Tribu
Longchamp feather print and the Ile aux Panthères leopard motif are a key focus
of the ready-to-wear,” Delafontaine says.
“For Tribu Longchamp, we digitally enhanced the multi-coloured plumage of the lorikeet, a small Australian parrot, to produce a print that we placed around the necklines or waistbands of our ready-to-wear, creating the effect of a tribal ornament. It ties in with the casual mood of this part of the collection, with its focus on easy, sporty pieces,” she adds.
“For Tribu Longchamp, we digitally enhanced the multi-coloured plumage of the lorikeet, a small Australian parrot, to produce a print that we placed around the necklines or waistbands of our ready-to-wear, creating the effect of a tribal ornament. It ties in with the casual mood of this part of the collection, with its focus on easy, sporty pieces,” she adds.
Ready-to-wear aside, Longchamp’s storied leather goods make
great fashion investment. Bags in iconic silhouettes such as the Pliage, Enjoy,
Dolce and Quadri are painted in popping colour palette of teal, orange, coral, pink
and yellow with subdued hints of earthy tones.
Fans of prints will not be disappointed with the season’s star prints – the feathery charms of Tribu Longchamp, Fleurs de Ravello and Ile aux Panthères. The same goes to shoes, where jewel sandals through brightly coloured ballet pumps, to relaxed boat shoes are waiting to entice shoe lovers.
Fans of prints will not be disappointed with the season’s star prints – the feathery charms of Tribu Longchamp, Fleurs de Ravello and Ile aux Panthères. The same goes to shoes, where jewel sandals through brightly coloured ballet pumps, to relaxed boat shoes are waiting to entice shoe lovers.
Longchamp spring/summer 2014 ready-to-wear and accessories
collection are available now at Longchamp stores, selected fine department
stores and multi-brand boutiques worldwide.
*Photos courtesy of Longchamp
Longchamp – Lot 3.58, Pavilion KL, 168, Jalan Bukit Bintang,
55100 Kuala Lumpur; #G230-B,
The Gardens Mid Valley, Mid Valley City, 59200 Kuala Lumpur; Isetan KLCC, Suria
KLCC, Kuala Lumpur City Centre, Jalan Ampang, 50088 Kuala Lumpur.
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