A stream of cool labels is set to land on our fair shores soon and one of them is the funky Scandinavian fashion label Monki.
Launched in 2006, the brand believes that the world should have a creative alternative, hence leading it to craft a colour-bursting storytelling world of its own.
Starting with just three stores in Sweden, Monki began to expand its horizon by opening more stores in Europe and Asia.
Moreover, Monki has scuccesfully captured the attention of young female trendsetters in global style capitals such as Hong Kong, London, Hamburg and Stockholm with original prints and distinctive street-chic ready-to-wear and accessories collections that aren’t just beautiful but affordable at the same time.
Located at the Nu Sentral Mall, the first Monki outlet in Malaysia will boast 240- square metres of retail space immersed in the new take of the award-winning Sea of Scallops concept, which received a flattering nomination at last year’s WGSN Global Fashion Awards.
And while waiting for their first Malaysian store to open, the general question that may arise is, what can young, urban fashionistas can expect from Monki this season?
*Photos courtesy of Monki