Monday, 10 February 2014

Gotta Have Them All! ... Peter Pilotto for Target Spring 2014

The winter chill is still lingering in most parts of the northern hemisphere, but that doesn’t stop die-hard fashionistas – Peter Pilotto fans to be specific – to stomp into the nearest Target stores and stock on the label’s collaboration collection with Target.

Following the immense success of previous designer collaboration collections with major names in the fashion world such as Missoni, Jovovich Hawk, Prabal Gurung and Jason Wu to list a few, the news of the new creative partnership between the visionary London-based designer and Target was met with tremendous response from the fashion editors, bloggers and fans alike.

“Peter and Christopher [de Vos] have a rare talent for capturing the essence and energy of London in a way that’s completely universal in its appeal,” said Trish Adams, senior vice president of apparel and accessories, Target. 

“This collaboration allows our guests to brighten their look at truly remarkable prices this spring. By working with NET-A-PORTER.COM to make the collection available internationally, we’re able to introduce Target’s democratic approach to design to a new audience,” Adams adds.

Embracing both new and classic perspectives on elegance, while leveraging on Pilotto’s expertise in textiles and prints, the capsule collection of women’s ready-to-wear, accessories and swimwear exemplifies the designer’s aesthetic that is imbued in plethora of hyper-real digital prints juxtaposing contrasting tones of striking blues and greens with the warmth of reds and oranges.

“Our brand is about print, yes, but it’s also about the emotional feeling you can get from colour and its combinations,” says the designer who recently bagged Best Emerging Talent Award and the Women’s Swarovski Award for New Potential High-Level Garments at the British Fashion Awards.

As early as January, fans have been seeing sneak-peaks of the Pilotto’s collection in Target ad spreads in fashion magazines across the United States and Canada. An Italian actress was even spotted wearing one of his Target-exclusive creations in the January issue of US Vogue.

In the past, fashionistas may have to jet set their way to the US to stock on Target’s exclusive designer collections. 

However, flying your way to the US or Canada may be a thing of the past as Target has embarked on a partnership with leading luxury online retailer NET-A-PORTER.com, hence enabling Peter Pilotto fans from all corners of the world to own curated pieces from this limited edition collection.

“We think Target is an amazing brand and have long admired their exceptionally produced designer collaborations,” said Holli Rogers, fashion director, NET-A-PORTER.COM. “We have believed in PETER PILOTTO for years, and being able to offer our global customer base accessibly priced pieces from such a talented design duo are such a phenomenal opportunity.”

Retailing at the price range of $14.99 to $79.99 for apparel and swimwear and $16.99 to $39.99 for accessories while NET-A-PORTER price range on the selected pieces is between $34.00 to $59.00  Peter Pilotto for Target collection is available now at Target stores in United States and Canada, Target.com as well as NET-A-PORTER.com.







*Photos courtesy of Target. 

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