Recently, premium ice-cream Magnum welcomed the advent of its limited edition cold confection known as Magnum Gold (stylised as Magnum Gold?!)
A definite rare treat for Magnum fans, the ice-cream will be available in Malaysia for the duration of 12 months only. How does the ice-cream looks and tastes like? We’ll get to that part in a minute.
To celebrate the advent of such a rare golden treat, a lavish affair in town was organised by Unilever Malaysia.
Held at the Grand Hyatt Kuala Lumpur hotel, the party was attended by a coterie of fashionistas, KL’s society mavens, as well as Malaysian celebrities such as Chef Wan, songstress Ning Baizura and former Miss World Malaysia 2009/2010 Thanuja Ananthan.
Of course, the chic ones – yours truly included - could not resist posing for the photographers as they make their way into the grand ballroom for the party.
At the decks, hot DJ Patricia K spun a mixture of urban and sensuous beats and rhythms while posing for the photographers as she enjoyed her first taste of Magnum Gold.
Most guests were seen dressing up to the nines in the party’s shade du soir (not du jour which means “day” for the event was held in the evening) – gold – in plethora of forms such as accessories and clothes.
Oh, thank goodness the buckle of my Mulberry plaited belt which I have wonderfully treasured since the last few years is in the shade of gold.
At least, there’s a bit of spark on me that won’t make me feel fashionably alienated from the rest of the party.
Then came the opening gambit led by Herry Budiazhari, Marketing Director of Unilever (Malaysia) Holdings Sdn Bhd. The suspense-filled gambit started with sudden appearance of faux tear gas and the dancers who acted as bodyguards were losing their consciousness.
It turned out that Mr Budiazhari has been kidnapped by the female dancers. Following suit is a video of the kidnappers torturing Budiazhari and followed by dance sequence by the dancers to the beat of remixed “Die another day” by Madonna.
As he about to unlock the vault, there came another surprise – the stunning Ms Caroline Correa who was exclusively flown in from Los Angeles to Malaysia by Magnum. For the uninitiated, Ms Correa is the star of Magnum’s TV commercial alongside award-winning actor Benicio del Toro.
She walked up to the stage and a little dialogue between her and Mr Budiazhari ensued. For your information, the dress that Ms Correa wore is made of 24k gold, valued at RM 1.3 million!
Well, with that sum of money I could easily get myself 10 Birkins in exotic hides.
With the unveiling of the edible gold bars, waiters made their way into the grand ballroom with trays of Magnum Gold served on a bed of whip cream and garnished with fresh raspberries and mint leaves.
A mouth-watering treat indeed, the ice-cream boasts melt-in-mouth Belgian chocolate coating doused in golden tinge sheathing the iconic semi-oblong silhouette of soft vanilla ice-cream.
While the guests were enjoying Magnum Gold, the photographers and some guests thronged the edge of the stage to capture images of Ms Correa and Mr Budiazhari.
She then walked towards the VIP lounge and mingled with guests while accepting requests for their photos to be taken with her.
Yours truly was one of the lucky ones and she was impressed by my ability to speak in her native language – Portuguese – although I told her that “Eu fala Portuguese muito poco”, which meant I speak very little Portuguese.
Ms Correa was taken out of the ballroom for a couple of media interviews and returned to join the other guests at the VIP area as Isabella entertained the crowd with golden hits.