Monday, 18 November 2013

Malaysia Hosts Jaeger-LeCoultre 180th Anniversary Celebration

Timepieces help us to keep our paces and the rhythm of our movement in sync with time.

Back in the days of yore, timepieces are not only meant for timekeeping but to an extent, it is also a revered symbol of status among the rich and the prominent.

Since the last 180 years, storied Swiss watchmaker Jaeger-LeCoultre has constantly focused on its pursuit of perfection through creating inventions that are meant to be appreciated by bona fide aficionados, spanning layers of time and generation. 

Recently, the watchmaker
celebrates its 180th 
anniversary in pomp and grandeur in an exclusive celebratory event that took place in several selected countries around the world. 

Malaysia, a well-known shopping destination for horlogerie enthusiasts from all over the region, was privileged to host the exhibition as well as a gala dinner.

Held at the Starhill Gallery, the fascinating exhibition, which took place from 5th to 8th of October, commemorated Jaeger-LeCoultre’s 9 wonders of the manufacturer’s iconic timepieces that have made great significance in the history of Swiss watchmaking.

Classic and new masterpieces such as the Reverso Grande Complication à Triptyque (2005), Duomètre à Grande Sonnerie (2009), Reverso Répétition Minutes à Rideau (2011) and the latest edition to the Grand Complication family of Jaeger-leCoultre, the Master Grande Tradition Gyrotourbillon 3 (2013) were showcased during the exhibition.


Timepieces aside, the exhibition also highlighted on the skills of these unique creations, which encapsulated the expertise of the men and women of the Manufacture, guided by enduring quest for excellence; perpetual inventiveness; a willingness to question its fundamentals; and desire to rise to the wildest challenges.

“It is our responsibility to live up to Jaeger-leCoultre’s heritage and to ensure our future too has a glorious past. Our aim is to push the limits of what a watchmaker can possibly accomplish and achieve. This is precisely why we do what we do and I must admit that it all makes us quite proud. But there would not be any anniversary to commemorate without men and women like you who share our passion of high-watchmaking,” said Daniel Riedo, Chief Executive Officer of Jaeger-LeCoultre.

Of course, a celebration will never be complete without a gala dinner with Dato’ Sri Ng Yen Yen, Chairman of Malaysian Tourism Promotion Board as one of the honoured guests. Also spotted on that fabulous evening were celebrities Bernie Chan, Debbie Goh and Elaine Daly. 

Featuring an unforgettable performance by two members of the Australian cast of the Phantom of the Opera, guests were serenaded by the music of the night and a beautifully costumed performance — a fitting end to the night for such a dignified celebration of a brand dedicated to the quest for excellence.

The Jaeger-leCoultre 180th Anniversary Exhibition and Gala was greatly supported by their partners Aston Martin Kuala Lumpur, Leica, Quill Automobiles, Royal Dragon Vodka and Starhill Gallery as venue partner.





    
*Photos courtesy of Jaeger-LeCoultre

Jaeger-LeCoultre - Starhill Gallery G 36, Indulge Floor 181, Jalan Bukit Bintang 55100 - Kuala Lumpur

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