Tuesday, 19 November 2013

At Last ... NARS Comes To Our Sunny Town!

If you are a true beauty connoisseur, then the name NARS should ring a bell. In fact,every beauty junkie around the world is familiar with its iconic Orgasm Blush from the Orgasm Collection. 

For those who still do not have even the faintest idea on what NARS is, here’s a gist of the brand: Founded by renowned makeup artist François Nars, NARS was born out of his frustration on the limitation of cosmetics line available to him.

Starting with a collection of 12 lipsticks and backed by a slew of working experience with renowned photographers, fashion designers and editorials, Nars cultivated his brand into a full-fledged cosmetic brand with 400 products and subsequently became a cult cosmetic brand, globally hailed by beauty editors. 

Befitting its cult brand status, fans of NARS in Malaysia oftentimes resorted to flying overseas with Singapore being the nearest city in the region where NARS cosmetics are sold. Now, travelling may be optional as NARS has arrived on our sunny shores with a standalone store located at Pavilion KL.

While die-hard fans of NARS would certainly look forward to a stunning and too-hard-to-resist array of NARS goods, especially the skincare and other cult NARS classics such as the Schiap lipstick in Elsa Schiaparelli’s shade of shocking pink and Laguna Bronzing Powder, complement your fall/winter look with NARS fall/winter 2013 colours collection. 

Designed by NARS Founder and Creative Director François Nars, the Fall 2013 Colour Collection signals a revolt against de rigueur. A rush of high-fashion hues builds to a modern, matte finish for a look that smoulders even as the weather turns cool.    

Bringing a spellbinding new spin on strong and sexy style, the Fall 2013 Colour collection juxtaposes haute, hypnotic and modern matte to create a seductive saga that is filled with intense hues in matte finishes.  

 Eyes are smouldered in turbulent shades of grey moon and navy smoke; lips veer from modest to drama-imbued decadence; nails are painted in regal purple or to accentuate minimal yet luxurious look, tempered with understated dove grey.  

Sublime colours aside, each product is named after exotic and inspiring locales around the world such as the Kamchatka Peninsula in the far eastern part of Russia; the ever hectic and unique Las Ramblas of Spain; picturesque French beach town of Paimpol; and the African country of Namibia, just to list a few. 

For the advertising campaign that was shot by François Nars in New York, Nars took his reference from the work of the 1970s’ most iconic photographers, including Helmut Newton and Chris von Wangenheim. 

Fronting the campaign is German model Toni Garnn - the perfect choice to channel the decade’s liberated and powerful feminine style.

Nars Fall 2013 Colour Collection is available now at NARS standalone boutique, Pavilion KL.

*Photos courtesy of NARS Cosmetics

NARS Cosmetics - 3.06.01, Level 3, Pavilion KL, 168 Jalan Bukit Bintang, 55100 Kuala Lumpur.

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