Tuesday, 2 April 2013

Party Consciously with H&M Conscious Exclusive

When it comes to dressing up for the parties, so many factors tend to be taken into account, starting from the body-compatible silhouettes up to the material and of course, the price. 

Speaking of materials, has material sustainability issue ever come across your mind?

Of course, a good frock made of high quality materials could last as long as hundred years and can be handed down from one generation to another.

However, from the environmental perspective, different materials have different decomposing period. In fact, some materials such as plastic and synthetic fibres or leathers do not decompose easily, hence causing Mother Nature to bear the brunt.

Thus said, let’s add a dash of consciousness into your party style - sans draining that hard-earned savings away - with Conscious Exclusive collection by H&M. 
 
Easily summed as delectable, glamorous and sustainable, the Conscious Exclusive collection, which is part of H&M’s Conscious work to offer more sustainable fashion, was conceived using sustainable materials such as organic cotton, recycled polyester, recycled polyamide and Tencel.

“I love how this collection has pure glamour and style, and is made from more sustainable materials. For us at H&M, it’s natural to think about sustainability, and to have it at the heart of our work,” says Ann-Sofie Johansson, H&M’s Head of Design.

Old Hollywood glamour is the order of the day for Conscious Exclusive. Living up to its name, the collection boasts a selection of dramatic gowns and sharp tailoring for women, as well as a rock and roll red carpet approach for the profoundly stylish men.

For women, embrace the stylish auras of celebrated Hollywood style icons such as Grace Kelly, Rita Hayworth and Marlene Dietrich in spectacular pieces such as floor-length dusty pink gown made from 100% polyester fabric or a classic corseted dress with frothy layers of tulle. 

If you are in the mood of reviving the swinging 20’s, then the flapper-inspired fringed dress would be just what you’re looking for. Next, boost your style ante with a selection of “sustainable” accessories such as embellished box clutch and minimal heels with tiny ankle straps.

As for men, get rocking and rolling in classically-shaped slim-fitted jacket with bold and dramatic fringe treatment the back of both sleeves. In the mood for something Sinatra- or Justin Timberlake-esque? Collarless white shirt with attached bow tie is just the perfect match to a black three-piece tuxedo. 

Amp up that age-old Hollywood leading man look with an old-fashioned button braces on a white pair of trousers that make up one part of a white three-piece suit as well.

The Conscious Exclusive collection will be available exclusively to H&M Lot 10 store starting April 4th, 2013 and starts from RM59.90 onwards.




*Photos courtesy of H&M

H&M - Lot 10 Shopping Centre, 50, Jalan Sultan Ismail, 50250 Kuala Lumpur, Malaysia

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