Monday, 7 January 2013

Beauty and the Bees ... Rodial Bee Venom Range

For centuries, bees are reared for its honey – the nutritional gold-hued liquid, a by-product of the bees, widely used either as natural food sweetener or even as part of beauty regimen.

Nevertheless, do not be surprised if I tell you that the venom too could be the key for you to attain unparalleled beauty.

But wait, before you head to the nearest bee hive and sacrifice your face to the bees in exchange for a dose of the new beauty potion, here’s a buzzing news for you: cult celebrity skincare brand Rodial and their team of brilliant cosmetologists have created another ground-breaking bee venom-based skincare solution, aptly known as Rodial Bee Venom range.

Using the principal active component of Apitoxin (a scientific name for bee venom) known as Melittin Peptide, the revolutionary ingredient helps increasing blood circulation while gently plumping out and firming the skin. Furthermore, it also fills the fine lines and wrinkles, giving your skin a visibly smoother texture.

Forever pushing boundaries, the Rodial Bee Venom range also incorporates the powerful effects of the P-Cell, Phytocomplex of Capsicum stem cells which activates keratinocytes and endogenous protein synthesis to stimulate cell metabolism, therefore increasing cell vitality. In vivo tests show that the P-Cell improves skin tone and increases skin elasticity.

To amp up the magic, the powerful Cyclopeptide-5 is also added into the concoction. Cyclopeptide-5 stimulates important basement membrane proteins and growth factors, such as collagen IV. 

At the same time, it also discourages the stimulation of degrading enzymes of extracellular matrix protein such as colagenase 3 and elastase. On the other hand, Laminin IV works as binder, binding to the cell surface receptors in ensuring the stabilisation of cellular structures, while collagen IV is the net-forming type of collagens.

The innovative Rodial Bee Venom range comes in three products – Bee Venom Eye, Bee Venom Moisturiser and Bee Venom Serum. 

Containing plant stem cells, Cyclopeptide-5 and Haloxyl™, Bee Venom Eye improves the skin tone and elasticity; smoothes the fine lines and wrinkles around the delicate eye area; and diminishes the dark circle by eliminating the blood-originated pigments.

The Bee Venom Moisturiser on the other hand, revitalises and renews skin cell for naturally younger looking skin. 

Working in synergy with a unique complex of plant stem cells that help visibly improve skin tone and elasticity, the moisturiser also contains Cyclopeptide-5 and Juvinity™, which refine the skin’s surface to help plump and smooth the appearance of fine lines and wrinkles, whilst Hyaluronic Acid provides intensive moisturisation and long-lasting hydration for a radiant complexion.

Last but not least is the Bee Venom Serum. Like the Eye and the Moisturiser, the serum illuminates and revitalises the skin. 

The Cyclopeptide-5 helps correcting the skin tone and plump and smooths the fine lines and wrinkles; BIO MARINE COLLAGEN 6 helps to enhance skin elasticity; and MariMoist® provides immediate and long-lasting hydration for a radiant complexion.

Rodial Bee Venom range is available now at all Rodial counters and price range ranges from RM590.00 to RM 825.00.

*Photos courtesy of Rodial

Rodial - Isetan KLCC, Isetan The Gardens Mid Valley, Parkson Pavilion and  Robinsons, The Gardens Mid Valley. 

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