Special Carry Outs ... William Rast for Target

December 17, 2010

Special Carry Outs ... William Rast for Target

When I saw the William Rast for Target advertisement in US Vogue this month, I almost screamed at the top of my lungs, because at last we are able to buy William Rast jeans at non-William Rast price.

But then, I paused. I realised that we don’t have a Target store in Malaysia. Not even in Singapore. And if I’m not wrong, the only country in Asia that has a Target store (Australia has one but they are separate entity from the US) is India. And I bet the Indian store won’t be carrying their infamous designer collaboration collection or the GO International line. What a big disappointment.

Now, I can imagine how happy those kids are, especially the Justin Timberlake wannabes in the States who now can fulfill their dreams of buying at least a William Rast Jeans. Hey, William Rast jeans do cost you bombs, you know. And I totally salute Target’s initiative for bringing William Rast on board.

Ok, so, for those who are heading to Target anytime soon – either you’re visiting the one next door or jetting to the States to celebrate Christmas – here’s what you can expect: the collection features utilitarian and plaid woven shirts, along with motorcycle jackets, leggings and skirts. The men’s collection embodies a rugged style, while the women’s collection blends tomboy fashion with feminine tailoring.

What’s more, all William Rast for Target merchandises are priced between $16.99 and $199.99. Aside from Target stores, the collection is also available at Target.com from this month to January 22, 2011.

*Photos courtesy of Target

To locate your nearest Target store, visit www.target.com today.

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EDITOR'S LOVE LETTER

Last week, the world and the fashion realm was shocked by the demise of Kaiser Karl Lagerfeld. Yes, the man known for his platinum locks tied into a ponytail, that all-black ensemble, the fingerless gloved hands with lots of rings and most importantly - the father of the world's most iconic white kitty Choupette - breathed his last after a short bout of illness.

From the beginning of career as a design assistant of Pierre Balmain to his life-long tenure with Rome's celebrated furrier and fashion house Fendi, his 36-year stint as the Creative Director of Chanel and his namesake brand, Lagerfeld is meant to be more than just a fashion designer.

In fact, he is fashion, for he dare to go against the convention and defy his critics who criticized him for his choices of everything - materials for his collection (he's known for the liberal use of fur in his collections); people (he once said British singer Adele was "a little too fat"); and for capitalising on the fame of his pet cat Choupette, which I believe, there was no harm at all.

While the #MeToo generation may not be pleased with what he had done within the fashion realm (again, the fur usage and the fat-shaming), Lagerfeld is, in his own right, an institution. Thanks to him, Chanel became a coveted Parisian fashion maison after going to almost oblivion state. That is by turning the brand's artistic direction around and when I say "turning", it means doing two things that the late Mademoiselle Coco Chanel was known to dislike (hate is too strong a word): Mini skirts and blue jeans.

And never forget how mid-2000s used to be influenced by him and every brand was eager to have a slice of him: That limited edition Coca-Cola drink designed by him; the limited edition colouring pencil set he created for Faber-Castell and some music compilation containing hits approved by the Kaiser himself. Now that he had ceased walking the earth, one cannot help but wonder, what will the future of Chanel be? Most importantly, what can we look forward to the upcoming fashion show?

Whatever will be, wherever you are, you will be deeply missed Karl Lagerfeld. Rest in peaxce, sir!

Beaucoup d’Amour

Shaiful