A Monotonous Style Composition ... Olivier Thesyken for Theory SS2011

I know a lot of people within the fashion sphere, especially influential fashion editors are gasping deeply when they heard the news since Theysken used to set the creative direction for Nina Ricci, an infamous couture cum fashion maison in Paris.
Nevertheless, couture or not, the new gig got his long-devoted fans happy as now they no longer have to fork out or being charged more than RM 20000.00 or approximately $6000.00 into their credit card bills for, say, a simple black shift dress.

"I had been looking for a more personal project," Theysken said to Nicole Phelps of Style.com at Theory’s headquarters in New York. "I've found it at Theory. It's the right position in terms of quality, price."
Playing with basic, monotonous hues of black, white and grey with occasional presence of blue, the collection is made of pieces that are basic yet necessary for every fashionista. There’s not a sign of luxury embellishment or silhouettes overpowered with cutouts on strategic places. Everything is utterly plain and ennui. And to speak from a loud and brash fashionista’s outlook, “You need a thousand and one accessories to make them look ‘alive’!”

But again, no matter where the materials come from or where they are manufactured, I bet Theysken fans are eager to dash into Theory stores early next year and stocked on his über chic collection sans the anxiousness of waiting for their credit card statements to arrive fin du jour!
Olivier Theysken for Theory SS2011 collection will be available at all Theory stores, select fine departmental stores and multi-brand boutiques in spring.
*Photos by Style.com
To locate your nearest Theory stores or authorised retailers, kindly visit http://www.theory.com/ for more information.
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