Saturday, 5 July 2014

Montblanc Screens "I Tell Stories" Featuring Hugh Jackman

Everybody knows Hugh Jackman as Wolverine – one of the main characters from the iconic graphic novel X-Men - more than any other characters he had played before. 

Yet, the super talented Jackman, whose body of works is an eclectic melange of celluloid features and theatrical performances (think Broadway), is also known as the man of the men — the beacon of inspiration and the modern-day icon of masculinity to men around the world.

Recently, the Australian actor was announced as the new global face of the brand for iconic German luxury goods purveyor Montblanc at the Salon International de la Haute Horlogerie in Geneva in January 2014, with the exception of the US market.

Chosen not only for his exceptional stature as a world-class actor, but also for being the embodiment of substance, refined style, true passion, and a pioneering spirit – the values that Montblanc stands for – Jackman perfectly express the ethos of Montblanc product creation as fine companions of his lifetime through sharing his personal stories with the world.

“His passion and the intensity of his commitment that created the authenticity of the film and the visuals are very impressive,” says Mr Jérôme Lambert, CEO Montblanc International. “This has marked a perfect beginning for our collaboration and we really could not think of anyone better to debut the Meisterstück 90 Years Collection than Hugh Jackman.”

On a pleasant Thursday evening, guests and members of the media were invited to the exclusive screening of “I Tell Stories” at Montblanc flagship boutique at the Pavilion. 

Vibe of Hollywood glamour infused the air as models were transformed into legendary Hollywood characters such as the unforgettable Audrey Hepburn’s Holly Golightly from Breakfast at Tiffany’s, the mistress of all evil Maleficent and of course, Jackman’s Wolverine, parading the latest offerings from Montblanc.

Amidst free flowing beverages and canapés, guests were then ushered to the first floor of the two-storey boutique where the space was transformed into a movie theatre with images of Jackman ad campaigns adorning the walls.   
 
Mr. Andreas Boesch, Montblanc South East Asia Managing Director, gave a short presentation on the Montblanc Meisterstück 90 years collection followed by the screening of the film’s behind-the-scene.  

Directed by Martin Campbell, the director of two Bond films, the short film entitled “I Tell Stories” opens with the actor writing down his thoughts with his trusted Meisterstück pen.

The film follows him from Sydney to New York, from his childhood daydreams to his achievements in adulthood, from frustration to inspiration, from hard work to success. Jackman is revealed in his own words, just as he is: a creative mind, a world traveller, a father, a visionary, a man dedicated to his life’s passions.

In the end, the film reveals a surprising revelation on the real narrator that narrates the Hugh Jackman`s story: It is not the actor but rather, his Meisterstück — an iconic ground breaking writing instrument, reinterpreted in a special red gold version. 

As this new Montblanc Meisterstück of Hugh Jackman glides across a blank page shaping his memoir, and the film unfolds frame by frame, a story is told.

For the accompanying print advertising campaign, Jackman was photographed by renowned photographer Nathaniel Goldberg in film-like sequence images backstage. 

There are moments where he rehearses his lines for his latest role while annotating his script with his 90 years Meisterstück fountain pen; caught in a discussion taking place behind the backstage at a ceremony, raising his hand to reveal the new Meisterstück Heritage Moonphase timepiece.

Montblanc Meisterstück 90 Years collection is available now at Montblanc stores at the Pavilion Kuala Lumpur and Suria KLCC.

*Photos courtesy of Montblanc

Montblanc -  Lot 2.18 & 3.20 , Level 2 & 3, Pavilion Kuala Lumpur,168,Jalan Bukit Bintang, 55100 Kuala Lumpur; G29, Ground Floor, Suria KLCC, Kuala Lumpur City Centre, 50088 Kuala Lumpur

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