Victoria Beckham and Reebok Partners for a Collection

Victoria Beckham truly lives by the meaning of her name – Victory – in Latin. 

Following another successful collaboration with global beauty doyenne Estée Lauder, the inevitable style maven strikes another victory with her partnership with sports apparel and footwear brand Reebok.

Slated to break into the global market by late 2018, the partnership will result in the birth of a collection that women will love and feel confident in it. Furthermore, the partnership too coincides with both Reebok and Beckham’s shared belief in the power of strong, real women is what unites us to use fashion to bring women together.

“As a brand, we look to partner with not just influential women, but women who want to truly change the world,” shared Reebok’s Corinna Werkle, Senior Vice President of Women’s Initiatives at Reebok. “There’s no better embodiment of this than Victoria. She is a true visionary who possesses a relentless desire to help women become the best version of themselves. This desire shines through in everything she touches, especially her designs, which continue to push industry standards season after season. We cannot wait for the world to see what she will do with our collaboration.”

“I am incredibly excited to embark on this partnership built on shared values,” Beckham said, “I have always championed instilling confidence in women and Reebok is a brand that has been at the forefront of this same message for decades."

She continued, "To have the opportunity to challenge the traditional notions of fitness wear within a fashion context is something I have always wanted to do. I have long incorporated sportswear into my wardrobe and daily life and I am thrilled to be coming together with Reebok on such a dynamic proposition."

Now, let us keep our fingers tightly crossed and see what will be in the store for VB die-hard fans when the Reebok x Victoria Beckham collection hits Reebok stores and authorised retailers around the world. 

*Photos courtesy of Reebok and The Independent UK. 

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