Steady Running, Stellar Workout ... Adidas by Stella McCartney FW 2017 Collection

When Stella McCartney announced her partnership with Adidas, the fashion world was excited.

The British designer, whose staunch stance against fur and leather usage in her collections is globally known, somehow helped instilling a new point of view towards fitness among fashionistas. 

Though it was unsure how her 2005 debut collection had impacted the surge of gym rats’ conversions, rest assured it got fitness-conscious clotheshorses clamouring for more, season after season.

Now entering its 12^th year, Stella McCartney continues to create stellar impact in the fitness wear segment with her Fall/Winter 2017 collection. 

Celebrating originality in sport by encouraging women to nurture their minds and bodies through movement, whether working up a sweat in studios or discovering new challenges in the outdoors, the collection is dynamically engineered to inspire creativity, regardless of workout techniques or the weather.

“This season, we want women to feel they can take their workout anywhere and get creative in any environment they find themselves in,” explains McCartney on her latest collection. “Whether they prefer the pavement or the park, the treadmill or the studio, there’s something in this collection for everyone and the pieces are versatile enough to be styled when off duty, so there’s no excuse to get moving.”

 

Featuring distinctive new logo design, the collection is crafted from sustainable materials and imbued with inimitable style cues that demonstrates the brand’s commitment towards cutting-edge performance.

For running, sustainability is interwoven with climate-friendly elements, engineering and comfort. Technology-driven materials such as water-repellent Climastorm, protective UPF50 and super lightweight Adizero materials are added to the 100% recycled polyester that is used for the city running look. 

Vivid florals inspired by a blooming wild garden lends perfection to both on and off duty looks. For optimum warmth in unpredictable winter weather, Adidas’ Climaheat technology will help you endure new challenges that arise within Mother Nature’s expanse. 

In the studio, tight-fit garments engineered with Climalite offer optimum comfort and wick the moisture away from your skin. 

The check pattern, a direct reference from Stella McCartney’s eponymous label ready-to-wear collection ensures ultimate style between workouts while limbering your lithe body in creative yet spontaneous ways possible.

For yoga lovers, discipline your body and focus your mind with garments that move like a second skin. Engineered with sweat-wicking yarns, the Adidas Stella McCartney yoga kit is doused in vibrant colours and crafted for ultimate flexibility. 

Complement your favourite Adidas by Stella McCartney’s FW2017-18 looks with footwear that will empower your workout.

Made to ensure women can go further, higher and faster than ever before, the shoes are tailored for every workout. Moreover, they also provide better movement, optimal effort and reducing risks of injury.

“My mission has always been to crate designs that last, without compromising on performance or style,” McCartney continues. “And I’m really proud of what we’ve achieved with the Fall/Winter 17 apparel and footwear pieces.”

Adidas by Stella McCartney FW2017 apparel and footwear collection is available now at Adidas Performance stores, mixed-brand retailers and leading fine department stores worldwide.

*Photos courtesy of Adidas

To locate your nearest Adidas by Stella McCartney collection retailers or Adidas Performance stores, log on to www.adidas.com.my