Montblanc Welcomes Yang Yang On Board!

At the age of 26, Chinese heartthrob Yang Yang certainly has the calibre of an actor who has been devoting his life to the craft for decades. 

Since his acting debut at the age of 17, Yang Yang has appeared in countless drama series and movies in China. Through the course of nine years, the actor has bagged several accolades whilst subsequently capturing the attention of China’s emerging young consumers.

In 2016, Yang Yang added another history into his timeline by being the first artist to be featured on a stamp – a limited edition series of stamp, to be exact, that was released by China’s official postal service! 

This year onwards, fans can anticipate two good news from this awesome heartthrob: His return to the silver screen in a fantasy-imbued romantic drama Once Upon A Time where he will star alongside actress Liu Yifei as well as another role as the face of a prestigious, world-class brand. Montblanc, the purveyor of exquisite writing instruments and timepieces has recently announced the appointment of the Shanghai-born star as the new ambassador of the brand.

“Yang Yang is without a doubt one of the greatest actors of his generation, enthralling audiences with the depth and quality of every one of his on-screen performances,” explains Nicolas Baretzki, Montblanc International CEO. 

“In many ways, Yang Yang’s approach to his craft as an actor mirrors Montblanc’s approach to craftsmanship, defined by a passion for pushing-boundaries to achieve excellence and constantly honing skills to deliver the finest performance."

Baretzki continues, "While admired for his impeccable style, he is always pushing himself to the next level, and we are delighted to welcome him to the Montblanc family.”

As for the young actor, the opportunity is an absolute honour for him as he has always been an admirer of Montblanc’s craftsmanship and sophistication present in each of its masterpiece.

“I am looking forward to wearing the Maison’s high performance timepieces that are admired for their technical excellence, distinctive style and their pioneering spirit,” the actor enthused.

Yang Yang’s engagement as the new face of Montblanc kick starts with a new watch campaign in China that highlights the new code of manhood that the Montblanc gentlemen of today live by: Iconic, versatility and excellence. 

These masculine qualities are expressed through the iconic design and craftsmanship, the versatility and the watchmaking excellence of the fine Montblanc timepieces Yang Yang will be wearing.

*Photos courtesy of Montblanc

Montblanc - Lot 2.18 & 3.20 , Level 2 & 3, Pavilion Kuala Lumpur,168, Jalan Bukit Bintang, 55100 Kuala Lumpur; 131-132A, 1st Floor, Suria KLCC, Kuala Lumpur City Centre, 50088 Kuala Lumpur; Lot SATP G31/37B, Satellite Bldg. KLIA, 43900 Sepang, Selangor.