Conquer the Nature with BMW Active Collection

Say BMW and our minds will automatically tuned to vehicles. Be it the 3-series or the 5-series or even the X-series, BMW is all about sheer driving pleasure, nonetheless. 

But cars and motorcycles aside, BMW too plays a significant role as a holistic lifestyle brand by purveying global consumers with a selection of lifestyle products that resonate with the brand’s ethos.

 

BMW Active, the brand's latest addition to its lifestyle product segment, offers an array of apparels, outdoor gears, and luggage, made for sporty expeditions and outdoor activities. 

What’s more, dog lovers will be thrilled to know that the newly created collection did not leave their best friend’s out! In a way, there’s something in store for their dogs, too.

Employing the striking prototype pattern used on BMW pre-production vehicles, for the first time, the psychedelic circles’ leitmotif now graces a lifestyle collection as a design highlight. The blue and silver shades, together with the yellow styling elements and reflectors douse modern splashes of colour to the BMW Active products.

Breathable and flexible textiles are the basis of the apparels. Look forward to ground-breaking items such as a quick-drying T-shirt with anti-piling effect; carbon-finished, extra-soft woman’s loose-fitting T-shirt; and sweatshirts with jersey-lined drawstring hoods and raised scarf collars, warranting maximum movement freedom and incredible comfort.

In the outdoors, where natural elements are your closest rivals, good weather-proofing is essential. For that reason, BMW Active offers a selection of outdoor gears that will help you to overcome the climatic challenges in all situations. 

The yellow zippers and reflective shoulder prints on BMW Active Jacket Functional, for instance, provides high visibility. 

The gilet’s temperature control provided by its warm quilted front and soft fleece back keeps you comfortable throughout the journey.

Apparels and gears aside, a selection of accessories is also thrown in to equip your activities. The cool bag keeps the food, snacks and drinks fresh and cool during long excursions, and the BPA-free plastic drinking bottles with neoprene shell and practical pockets double as compartment for carrying money and keys.  

The advanced BMW prototype-disguise pattern also extends to the Active luggage line such as the backpack, robust-based trolley travel bag, and a sports bag that works as a backpack and a bag.

For canine companions, equip them with matching dog’s accessories as they join you  in exploring the nature. Soft nylon dog collar and dog lead, designed to protect their fur, are made from robust dirt-resistant material. 

They also come with reflective double seams for even greater safety. Moreover, the tough melamine-cased dog bowl comes with a removable stainless steel feeding bowl that is dishwasher-compatible.   

The BMW Active collection is available now at BMW Online Store (http://shop.bmw.com/) as well as selected BMW dealers worldwide.

*Photos courtesy of BMW

BMW - To locate your nearest BMW dealers and to purchase the new BMW Active collection products, visit www.bmw.com for more information.