Prada Unveils New Perspectives for Resort 2018

Fusing past recollections with future perceptions to invent present visions, Prada created a unique visual identity to complement its Resort 2018 collection. 

Captured by fashion photographer Willy Vanderperre, the new campaign, aptly titled Perspectives, features model Kris Grikaite in key pieces from the collection with the Osservatorio (observatory) above Milan's 19^th century Galleria Vittorio Emanuele II as its setting. The observatory’s soaring glass-vaulted ceiling and strict artificial iron and glass panorama geometrics create a tension between the collection's inspirations – sport meets Belle Époque era – and the Galleria’s unique architecture. 

There are also images that are disconnected from a sense of then, or there, where the model floats in optic white – a modern vision of Modernism.

*Photo courtesy of Prada

Prada - G07 & G07A, G/F, Suria KLCC, Kuala Lumpur City Centre, 50088 Kuala Lumpur; Lot 2.22.00 & 3.24.00, Level 2 & 3, Pavilion Kuala Lumpur, 168, Jalan Bukit Bintang, 55100 Kuala Lumpur; G-241 Ground Floor, The Gardens Mid Valley City, Lingkaran Syed Putra, 59200 Kuala Lumpur