Montblanc Launches Meisterstück Selection Sfumato Collection
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Held at 3 Olaf Street at the West End quarter, the global launch of the one-of-a-kind pieces was attended by award-winning actor and the current brand ambassador of Montblanc Hugh Jackman.
The actor who looked dashing in a well-tailored suit joined Montblanc CEO Jérôme Lambert and a host of notable guests at the global launch of the collection.
An ingenious painting technique devised to produce unnoticeable transitions between colours and tones using fine shading and delicate graduation between colours, the Sfumato approach imparts elegant patina effect mirroring the luxurious qualities of leather. Subsequently, it also enhances the softness of the finest and softest calfskin with a shadowed three-dimensional appearance.
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Featuring colourful light installation by legendary contemporary artist James Turrell, guests embarked on a journey through the world of Montblanc exalted craftsmanship.
Here, they were given firsthand view on the aesthetics of the design as well as the utmost passion poured into the craft by the skilled artisans in creating the Sfumato selection.
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Exclusive to the guests, the Meisterstück Selection Sfumato pieces such as document case, large tote, wallet, coin case, card holders and belts were displayed in three areas with each themed around one of the three new colours of the collection: rich brown, flannel and nay blue.
Following suit was an intimate dinner hosted by Montblanc for the actor and 100 VIP guests. In an atmospheric dining area lit by candles and theatrical spot lighting, guests dined on tables that recall the elegant tones of the hallmarked collection with decorations, linens, chairs and flowers inspired by one of the three colours.
The Meisterstück Selection Sfumato collection will be available at all Montblanc stores worldwide starting June 2015.
*Photos courtesy of Montblanc
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