An Evening with Montblanc in Kuala Lumpur
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According to Greek philosopher Plato, the measure of a man lies in what he does with his power.
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However, there is a notion that a man’s worth can also be measured by his writing instrument that he uses or the watch that he wears.
For centuries, writing instruments and watches to men are what designer handbags and jewelleries are to women ― the ultimate symbol of status.
It is an absolute shame for someone of high ranking to clinch a multi-million dollar deal using a cheap pen and not a meticulously crafted fountain pen that exudes ultimate luxury and splendour.
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Adding a milestone into its long list of achievements is the 90th anniversary of its iconic writing instrument, the Meisterstück that was first introduced to the world in 1924.
Hence on a beautiful evening, Montblanc hosted its 2014 product presentation event at the Majestic Hotel Kuala Lumpur.
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Furthermore, the air of elegance permeated into the space as vases of calla lilies and white orchids punctuated the event ambience.
The event started with a special product presentation presented by Mr Andreas Boesch, Managing Director of Montblanc for the South East Asia region.
Post presentation, guests were ushered to the next room where the products are exhibited. For 2014, fans of Montblanc will be served with an array of delightful treasures transcending all product categories.
If you missed the Baselworld exhibition that was held recently in Basel, Switzerland, then the exhibition will give you a gist of what the event would have been like, albeit on a smaller scale.
For instance, to
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To celebrate its 10th anniversary, Montblanc launched a new family of watches called Montblanc TimeWalker Extreme Chronograph DLC that simultaneously defied a new design vocabulary.
Salient features such as architectonic lines, 43-milimetre case, narrow bezel and elegantly skeletonised horn with characteristic lancet-shaped hands, just to list a few, are further improved with innovative wristband boasting complex material combination and manufacturing process.
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Meisterstück aside, this year Montblanc pays tribute to Henry E. Steinway, the man who pioneered the modern piano and hence, revolutionising the contemporary music industry.
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The fountain pen’s cap is decorated with the heart of the iconic music instrument – the harp, or overstrung piano. Hidden inside the piano, these strings play a central role in producing the instrument’s unmistakable sound, much like Steinway’s discreet role in shaping modern music history.
Displaying all the most iconic features of a Steinway grand piano, the Limited Edition 888 cap is adorned with the representation of a piano harp made from the precious 750 solid gold.
Through the delicately crafted skeletonised cap, the gold nib can be seen finely decorated with a filigree portrait of Steinway. The barrel features the depiction of one octave of piano keys in black and white, celebrating the exquisite balance, flexibility and smoothness that make a Steinway keyboard so unique.
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Leather goods, timepieces, writing instruments and jewelleries aside, members of the media also were given the privilege to preview a unique pen created by Montblanc to be used on iPad and portable tablets.
Guests were then feted to a lavish buffet spread, hence providing a high note to the splendid evening. What’s more, I even had the privilege to meet and mingle with Mr Andreas Boesch in person as we helped ourselves to the sumptuous buffet.
Thus, million thanks to Montblanc and Richemont Luxury Malaysia for the kind invitation. Montblanc 2014 collections will be available in Montblanc boutiques and authorised retailers worldwide in stage.
*Photos courtesy of Montblanc
Montblanc - G29, Ground Floor, Suria KLCC, Kuala Lumpur City Centre, 50088 Kuala Lumpur; Lot 2.18 and 3.20, Level 2 & 3, Pavilion Kuala Lumpur, 168 Jalan Bukit Bintang, 55100 Kuala Lumpur.
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